Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 21, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GameStop's  CoD: Black Ops  Pre-orders Tracking Ahead Of  Modern Warfare 2

GameStop's CoD: Black Ops Pre-orders Tracking Ahead Of Modern Warfare 2

October 8, 2010 | By Eric Caoili

October 8, 2010 | By Eric Caoili
Comments
    9 comments
More: Console/PC



Video game retailer GameStop reports that its pre-orders for Activision and Treyarch's upcoming Call of Duty: Black Ops are outpacing its record CoD: Modern Warfare 2 reservations in 2009.

"GameStop is tracking to all-time, record reservations on Call of Duty: Black Ops," says GameStop's Merchandising SVP Bob McKenzie, who didn't disclose the number of preorders. "We are ahead of where we were with Call of Duty: Modern Warfare 2 last year, which previously set the industry standard".

As of last June, Modern Warfare 2, which was developed by Infinity Ward, had sold more than 20 million copies around the world -- it's currently the best-selling title in the UK and the second best-selling game in the U.S., right behind Nintendo's evergreen Wii Play with its Wii Remote pack-in.

Black Ops won't release to stores until November 9th, but the reboot for its rival first-person shooter series, Electronic Arts' Medal of Honor, ships next week. Medal of Honor has set a pre-order record for the franchise, too, though Electronic Arts hasn't revealed specific figures for that title either.

GameStop also announced a "Surprize Attack" sweepstakes and promotional campaign for pre-order customers. Gamers who reserve the Xbox 360/PS3/PC title can enter their receipt code on a special site, and they will be eligible to win over one million Black Ops-inspired prizes through November 9th.



Related Jobs

HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[09.20.19]

Experienced Software Engineer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.19.19]

UI Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.19.19]

Senior Lighting Artist
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[09.19.19]

Sr. Character Artist









Loading Comments

loader image