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Warner Bros. Secures Sesame Street Game License

Warner Bros. Secures Sesame Street Game License

January 13, 2010 | By Chris Remo

January 13, 2010 | By Chris Remo
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Warner Bros. Interactive Entertainment has signed a deal with nonprofit Sesame Street creator Sesame Workshop to develop and distribute games based on the long-running children's television show.

The agreement comes only months after the publisher's parent company, Warner Bros. Entertainment, acquired the retail and digital distribution rights to the Sesame Street show, which is currently in its 40th consecutive season of broadcast.

"Our worldwide partnership with Sesame Workshop marks an exciting step toward the future of preschool console games, mixing education and fun with the incredible Sesame Street brand," said Warner Bros. Interactive Entertainment president Martin Tremblay. President, Warner Bros. Interactive Entertainment.

"We look forward to building an accessible educational franchise with the Sesame Street games, offering parents and children new ways to learn and play together with their favorite characters from the show."

Both deals are said to be "multi-year" agreements, but the companies did not give further time frames, and specific game platforms were not identified.


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