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French firm Ankama is promoting a new animated film based on its popular MMO game Dofus (pictured) this month by laying out (in this French blog post) a series of in-game rewards that will unlock when the movie hits specific ticket sales milestones.
It's an interesting take on the concept of "reward tiers" popularized by Kickstarter in recent years, and it's intriguing to see a big game company using its games to promote tie-ins across other mediums.
This is one of the most notable, if not the first, examples of such a cross-media promotion, and it will be interesting to see if other game companies in similar positions (both Rovio and Blizzard have animated feature films based on their flagship games in production) take cues from Ankama's marketing initiative.
Similarly, Final Fantasy creator Hironobu Sakaguchi's studio Mistwalker took inspiration from Kickstarter's rewards system to drive downloads of its 2014 mobile game Terra Battle, promising specific in-game rewards and the development of cross-promotional products when the game surpassed download milestones in its "Download Starter" campaign.