Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 21, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

 Call of Duty  still on top -- during Black Friday, anyway

Call of Duty still on top -- during Black Friday, anyway

November 30, 2015 | By Christian Nutt

Marketing research firm InfoScout has released a list of the most popular Black Friday games and finds that Call of Duty: Black Ops III rode to the top and captured over 9 percent of console game sales -- boosted, in part, by discounts on

This news comes despite suggestions that the franchise sales have slowed this year.

InfoScout captured its data from analyzing the receipts of 250,000 shoppers.

The most popular console bundle during the period was a $299 Xbox One bundle sold by Target, that came with Gears of War and a $60 gift card. But VentureBeat was able to tease more information out of the company and found that despite that sales coup, the PlayStation rose in popularity in the 18-35 age group on Black Friday -- to 48 percent. Older shoppers favored Microsoft, but also saw a boost for PlayStation products that saw Sony edge out Nintendo for the number-two spot among that group.

For insight into what games consumers are buying at retail this holiday season, you can see InfoScout's full Black Friday software sales chart below, and head to its blog for more data on what got sold.

Related Jobs

Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Senior Material Artist
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Development Manager (Xdev Team)
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Animation Director
innogames — Hamburg, Germany

Mobile Software Developer (C++) - Video Game: Forge of Empires

Loading Comments

loader image