Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 24, 2019
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:


'Indiependence Day' promotion shines light on dev struggles

'Indiependence Day' promotion shines light on dev struggles

July 2, 2015 | By Christian Nutt




Indie dev biz consultant Dan Adelman, formerly of Nintendo, has launched a campaign to help indies sell more games over the U.S. upcoming holiday weekend -- at full price.

Dubbed "Indiependence Day," it sports a slick site where buyers can purchase an array of games ranging from Axiom Verge (which Adelman promoted) to World of Goo, And Yet it MovesBit.Trip Runner 2, and many others.

Under a header that claims "the average indie developer makes less than $12,000 per year," linking to our own Salary Survey data, the site delivers this message:

"There are more games coming out than ever before, and games only seem to sell when they’re on sale. Players have been conditioned, through bundles and mega-sales, not to pay full price... if the dynamics of the industry don’t change, indie games will become an unsustainable model. ... To bring some awareness of this to players, a group of indies have decided to come together on July 4 (Indiependence Day) and NOT put our games on sale."

Discoverability and bundling have been major (and often, related) issues indie developers of late. For some thoughts on bundling, we'd encourage you to read indie dev Robert Fearon's blog. Meanwhile, new services like Product Hunt hope to help connect players to games.



Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States
[06.24.19]

Open-World Designer
Sweetvine Systems
Sweetvine Systems — Santa Clara, California, United States
[06.24.19]

Art Manager
Disbelief
Disbelief — Cambridge, Massachusetts, United States
[06.24.19]

Senior Programmer, Cambridge, MA
Digital Extremes Ltd.
Digital Extremes Ltd. — London, Ontario, Canada
[06.24.19]

Senior Sound Designer









Loading Comments

loader image