Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 22, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Google Play apps will now be age-rated and reviewed by humans

Google Play apps will now be age-rated and reviewed by humans

March 17, 2015 | By Alex Wawro

Mobile game makers, take note: Google is shoring up its Google Play storefront by assigning every app in the store an age rating and requiring actual human beings to review app submissions before they're published.

Google Play product manager Eunice Kim outlined the changes today in an Android Developers Blog post, noting that Google began adding human app reviewers into the mix several months ago in an effort to "better protect the community and improve the app catalog" of Google Play by manually blocking submissions that violate the storefront's developer guidelines.  

Google Play has historically been faster and easier for developers to publish to than Apple's App Store, due in large part to its automated app review process. Kim claims this won't change despite the fact that Google staff are now reviewing submissions, and posits that developers with rejected apps will now be better informed about why their work isn't up to snuff.

If you already have games on Google Play, you can now sign into Google's Developer Console and voluntarily complete a content questionnaire to have Google assign them a country-specific age rating -- ESRB in the U.S., PEGI in Europe, etc. 

If you don't, your app will be marked as "Unrated" and therefore may be blocked by certain user filters or regional market restrictions. Moreover, starting in May Google will require developers to fill out the age rating questionnaire for every new app and app update submitted to the Play store.

Google Play still generates less revenue for developers than Apple's App Store, but the growth of the global Android market is helping to close the gap -- last October mobile analytics firm App Annie reported that Google Play was experiencing explosive growth, due primarily to Android game downloads in the U.S. and Asia.

Related Jobs

Sony PlayStation
Sony PlayStation — San Mateo, California, United States

Sr. Manager, Competitive Gaming (North America)
tinyBuild LLC
tinyBuild LLC — Bellevue, Washington, United States

Office Administrator
Cold War Game Studios, Inc.
Cold War Game Studios, Inc. — Remote, California, United States

Level / Encounter Designer
Insomniac Games
Insomniac Games — Burbank, California, United States

User Experience Researcher

Loading Comments

loader image