Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 3, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Retailer drops  GTA V  due to depictions of violence against women

Retailer drops GTA V due to depictions of violence against women

December 3, 2014 | By Alex Wawro

The Target Australia retail chain is making a show of halting sales of Grand Theft Auto V in response to customer complaints about the game's depiction of violence, especially violence against women.

"We feel the decision to stop selling GTA V is in line with the majority view of our customers," stated Jim Cooper, Target General Manager Corporate Affairs, in a press release confirming the move. "We have listened to the strong feedback from customers that this is not a product they want us to sell."

The decision seems likely to have little impact on the strategies of Target's retail operations in other parts of the world, and Target Australia will continue to sell media with an Australian R18+ rating going forward; this is a one-off response to critical consumer feedback, including a petition that garnered over 40,000 signatures.

The depiction of violence against women in games has come under greater public scrutiny in recent years, due in part to critical works like Anita Sarkeesian's series of videos examining Tropes vs. Women in Video Games.

"We are disappointed that an Australian retailer has chosen no longer to sell Grand Theft Auto V," reads an excerpt of the prepared response issued by Take-Two Interactive CEO Strauss Zelnick to Polygon and other outlets. "Interactive entertainment is today's most compelling art form and shares the same creative freedom as books, television, and movies. I stand behind our products, the people who create them, and the consumers who play them."

Related Jobs

Disbelief — Chicago, Illinois, United States

Senior Technical Artist
Klang Games GmbH
Klang Games GmbH — Berlin, Germany

Technical Producer
innogames — Hamburg, Germany

PHP Game Developer - Grepolis
Klang Games GmbH
Klang Games GmbH — Berlin, Germany

Senior Level Artist

Loading Comments

loader image