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Rovio continues to transition away from core focus on games

Rovio continues to transition away from core focus on games

May 27, 2014 | By Mike Rose

May 27, 2014 | By Mike Rose
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More: Smartphone/Tablet, Business/Marketing



Newsbrief: As Rovio looks to transition away from being solely a mobile game company, the Angry Birds studio today announced multiple new hires from other industries.

Today the company brought on a handful of new executives, including Randi Spieker, Joe Lawson and Paul Bufton, who will look to diversify Rovio's portfolio outside of games, including animation, books and location-based avenues.

The company has hired people with backgrounds at Mattel, Paramount Pictures, DreamWorks, 20th Century Fox and Warner Bros. in a bid to make this transition from games company to entertainment company run more smoothly.

Following decreased earnings earlier this year, Rovio said that it was very eager to push its new Angry Birds business ventures, including animation and video distribution, at an equal pace to its core video game business.


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