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The iOS/Android mobile game divide in the UK - study

The iOS/Android mobile game divide in the UK - study

August 6, 2013 | By Mike Rose

August 6, 2013 | By Mike Rose
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More: Smartphone/Tablet, Business/Marketing

Research firm ComScore has released a new infographic centred around the mobile game space in the UK, offering some interesting figures in particular regarding the iOS/Android divide.

Of the 20 million people in the UK who play mobile games on a monthly basis, ComScore's research suggests that the largest age group is 25-34 year olds, who make up approximately 24 percent of all UK mobile players.

There are plenty of other stats regarding where UK consumers play mobile games, and how they use them alongside a second screen, but it's the iPhone vs Android figures that prove the most intriguing.

According to ComScore, 6.8 million UK players download free mobile games each month, and these are split with 48 percent on Android devices, 40 percent on iOS devices, and the other 12 percent on other devices.

But when it comes to actually purchasing games and making in-app purchases, those percentages swing very much in favor of iOS. ComScore says that of 1.3 million mobile players who buy premium games, 55 percent of purchases are made on iOS, while just 28 percent are on Android.

And with regards to in-app purchases, 2.2 million mobile users in the UK do so on a monthly basis -- this breaks down as 53 percent on iOS devices, and 36 percent on Android.

The full infographic can be found below.


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