Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 3, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Getting Oculus Rift as close to 'free' as possible

Getting Oculus Rift as close to 'free' as possible

July 16, 2013 | By Kris Ligman

July 16, 2013 | By Kris Ligman
    Post A Comment
More: Console/PC, Business/Marketing

Oculus VR CEO Brendan Iribe says the Oculus Rift could be free one day if the company happens upon the right business model.

Speaking with Edge, Iribe says that the company is looking to make the Rift's price point as low as possible, to reduce the obvious barriers which keep a niche hardware device like VR out of reach of most consumers.

"The lower the price point, the wider the audience," says Iribe. "We're sitting there thinking all the time, how can we make this free? You want everybody to play it and the cheaper it is, the more people are going to go out and buy it."

The Oculus Rift currently exists only as a $300 (U.S.) devkit, which is also the current target price for the eventual retail version. However, Oculus VR is looking at alternatives. And while the notion of giving away the headset for free is probably a pipe dream, enough early adopters would eventually drive manufacturing costs down enough to make production significantly cheaper -- as with any hardware.

"Let's say there was some game you played in VR that everybody loved and everybody played and we made $100 a month -- or even $10 a month -- at some point the hardware's cheap enough," Iribe offered.

But, he added: "We're not there yet."

Related Jobs

innogames — Hamburg, Germany

PHP Developer & DevOps Engineer - Elvenar
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer
XSEED Games — Torrance, California, United States

Localization Editor
Airship Syndicate
Airship Syndicate — Austin, Texas, United States

Mid to Senior Programmer

Loading Comments

loader image