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Social games keeping Disney Interactive alive

Social games keeping Disney Interactive alive

August 8, 2012 | By Mike Rose

August 8, 2012 | By Mike Rose
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More: Console/PC, Social/Online, Business/Marketing

Newsbrief: Disney Interactive continued to reduce its losses last quarter, thanks to its shift away from retail games and into social titles.

For the quarter ended June 30, 2012, Disney says results for its Interactive sector, which houses its video game business, saw improved performance thanks to the lower marketing and product development costs for retail games.

Disney Interactive posted revenues of $196 million, down 22 percent from $251 million year-over-year, and operating losses of $42 million, reduced by 51 percent compared to losses of $86 million year-over-year.

Overall, Disney saw revenues of $11,088 million, up 4 percent compared to $10,675 million year-over-year, and profits of $1,831 million, up 24 percent compared to $1,476 million year-over-year.

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