Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 25, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Crowdfunding inspires Namco Bandai's preorder experiment

Crowdfunding inspires Namco Bandai's preorder experiment

July 20, 2012 | By Eric Caoili




Namco Bandai has found a way to capture the spirit of crowdfunding somewhat with a new preorder experiment, taking advantage of a business model that's so far been used by mostly independent developers.

The publisher's North American division has launched a reservation program for its upcoming PlayStation 3 game Ni no Kuni, allowing consumers to preorder special edition copies online. When enough people put down money, they unlock extra pack-in items, similar to Kickstarter's "stretch goals."

Though crowdfunding has become extremely popular in the last six months amongst game developers looking for fans to support their projects, it's a model that primarily targets independent studios. Major publishers have had few opportunities to take part in the enthusiasm surrounding crowdfunding.

Electronic Arts found a way to hitch its wagon to the trend recently by waiving distribution fees for crowdfunded games on its download service Origin. And now Namco Bandai has launched its Ninostarter program (a portmanteau of Ni no Kuni and Kickstarter) for its niche RPG.

Unlike most crowdfunding projects, Namco Bandai's program doesn't actually call on gamers to fund the Level-5-developed, Studio Ghibli-animated title's production, but it does allow fans to feel more involved in the release of a title by promising rewards for their reservations, and by motivating them to encourage others to participate.


Related Jobs

Dream Harvest
Dream Harvest — Brighton, England, United Kingdom
[05.25.19]

Technical Game Designer
Insomniac Games
Insomniac Games — Burbank, California, United States
[05.24.19]

Director, Art Management
Pixar Animation Studios
Pixar Animation Studios — Emeryville, California, United States
[05.24.19]

Animation Tools Software Engineer
Disbelief
Disbelief — Chicago, Illinois, United States
[05.24.19]

Senior Programmer, Chicago









Loading Comments

loader image