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Kickstarter success rate for games even lower than initially reported

Kickstarter success rate for games even lower than initially reported

June 21, 2012 | By Eric Caoili




Crowdfunding platform Kickstarter has released internal data showing that game projects have one of the lowest success rates on the service, with only a third of them hitting their pledge goals.

That's significantly lower than the success rate previously reported by Appsblogger, which scraped data from Kickstarter's campaigns to determine how projects are faring on the platform (unlike Appsblogger's infographic, Kickstarter's charts do not include active campaigns).

It was previously believed that the success rate for the games category, which also includes board and card games in addition to video games, was around 43 percent -- a number of developers have pointed out that this is higher than what they expected, and can be a higher than rate than submitting games to a publisher.

The average success rate for all 13 project types on Kickstarter is 44 percent -- the only categories with lower success rates than games are fashion, publishing, and technology.

Kickstarter's data also showed that of the nearly 700 game campaigns that have hit their funding goals, 95 percent of them were targeting less than $100,000. Three developers have made brought in over a million on the platform so far: Double Fine, InXile Entertainment (Wasteland 2), and Harebrained Schemes (Shadowrun Returns).

Successfully funded game projects have so far raised $26.4 million on Kickstarter, one of the highest totals out of all the categories, behind design, music, and film and video.


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