Facebook has launched a new feature that enables developers to share playable versions of their social games in users' news feeds and timelines, so that people can try out titles instantly.
This "feed gaming" feature makes it easier for users on the social network to discover and start playing games, as they're introduced to and invited to immediately begin playing them on the site's primary point of interaction, its news feeds.
Developers can now create a short sample of their game, which players can share with their friends in their news feeds. Because it's a sample of the game, users are not required to install the app or allow it access to their personal information.
For example, a user playing a social game can choose to post their high score to their news feed, embed a game sample with the post, and challenge their friends to beat it. At the end of their sample game sessions, players are invited to install the full app.
Facebook notes that several titles -- Idle Games' Idle Worship
, Rovio's Angry Birds
, Tetris Online's Tetris Battle
, and King.com's Bubble Witch Saga
-- are already using feed gaming to increase user engagement and acquisition.
More information on publishing feed gaming posts is available on Facebook's developer site