Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 19, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Western 3DS development slow to start but catching on, says Nintendo president

Western 3DS development slow to start but catching on, says Nintendo president

May 1, 2012 | By Eric Caoili




Nintendo believes Western companies waited longer than their Japanese counterparts to support 3DS because it took them longer to realize the handheld would be a success in their regions.

While many major publishers in Japan, such as Capcom and Square Enix, have released or announced big games for 3DS, few Western companies have revealed any marquee titles for the system. Even on the original DS, its Japanese hits seem to outnumber the amount of blockbusters from the West.

"There may appear to be fewer commitments from the U.S. and the European software publishers than those of their Japanese counterparts [for 3DS]," admitted Nintendo CEO Satoru Iwata during a Q&A session with investors last week.

He argued, "This is due to the different timing (between Japan and overseas) when they noticed that the Nintendo 3DS would surely expand widely into their markets and, thus, the different timing when they started the actual development of the Nintendo 3DS software."

Sales for 3DS hardware didn't really pick up around the world until the system's 30 percent price cut in August -- and they exploded in Japan during the holiday season as Nintendo rolled out Mario Kart 7 and Super Mario 3D Land, and Capcom shipped Monster Hunter 3G.

While 3DS hardware has outsold all other consoles in Japan ever since last August, it hasn't had the same runaway success in the West. Iwata told investors that the portable's sales are "far below the level that it could potentially reach" in the U.S., and "far from a satisfactory level" in Europe.

Despite 3DS's challenges in Europe and North America, Iwata is confident Western publishers will show their support for the system soon: "You will ... notice a change in this situation when a richer Nintendo 3DS software lineup in the overseas markets is announced around the time of the E3 show."

The CEO notes that strong support from Japanese publishers will continue. "In Japan, we have this solid feeling that the Japanese publishers will continuously support the Nintendo 3DS," he said. "Accordingly, I have no pessimistic view on the Nintendo 3DS software lineup."


Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States
[10.18.19]

Lead Level Designer
Insomniac Games
Insomniac Games — Burbank, California, United States
[10.18.19]

Lead Environment Artist
Sony PlayStation
Sony PlayStation — San Diego, California, United States
[10.18.19]

Senior Character TD
Madison Wells Media
Madison Wells Media — Los Angeles, California, United States
[10.18.19]

Social Media / Community Manager









Loading Comments

loader image