Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 25, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


UK  Gears of War 3  Ads To Highlight Live Game Statistics

UK Gears of War 3 Ads To Highlight Live Game Statistics

September 21, 2011 | By Kyle Orland




An upcoming series of British TV ads for Microsoft's recently released Gears of War 3 will try to create a herd behavior effect in viewers by showing them live player statistics for the game.

The 30 second spots will run between September 23 and October 3, according to a report from Marketing Magazine, and display the number of Gears 3 players online at the very moment the ad is broadcast.

Similar live ads from British gambling companies have shown instant odds during sporting events, though Microsoft says this is the first time such live information has been used in a TV spot for a video game.

"This is going to be our biggest controller-based game campaign," Xbox UK marketing director Stephen McGill told Marketing Magazine. "It is on the scale of what we did for Halo Reach and Halo 3 – television is the main centerpiece of the campaign."

The TV campaign will also be supported by an online component, where fans can check in to a Facebook page to trigger explosions that will create a graffiti mural of the game's characters, which will be viewable on the game's web site.

Microsoft said the third game in the Gears of War trilogy attracted over 1.3 million pre-orders before its release this week. Critics gave the game generally high marks, saying the shooting action makes up for a somewhat weak plot and writing.


Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[08.23.19]

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States
[08.23.19]

Lead Character TD
Wargaming.net
Wargaming.net — Austn, Texas, United States
[08.23.19]

Senior Community Manager, World of Warships
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[08.23.19]

Experienced Software Engineer









Loading Comments

loader image