Electronic Arts has announced the appointment of Jay Hoag, one of the founding members of venture capital provider Technology Crossover Ventures, to its board of directors.
Apart from being a founding general partner at TCV, Hoag also serves on the boards of directors for various other companies, including eHarmony, TechTarget and Netflix.
Prior to founding TCV, he held a managing director role at financial services company Chancellor Capital Management.
Hoag will also serve on EA's executive compensation and leadership committee, alongside his board of directors role.
John Riccitiello, CEO at EA, explained, "Jay Hoag is an extraordinarily valuable addition to EA's Board of Directors. His early investments in Expedia, Netflix and other technology leaders demonstrate his unique insight into mass market consumer technologies. We look forward to his leadership and vision on our board of directors."
Hoag added, "I have followed EA closely and have been highly impressed with the management team, as well as the company's deep focus on product quality and making the transformation to the digital distribution of games and services. I look forward to working with EA on expanding its global leadership in this market."
EA revealed earlier this week
that preorders for its upcoming DICE-developed military first-person shooter Battlefield 3
currently stand at around 1.25 million units.