Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sony Unveils Slimmer PS3, Prices Console At $299

Sony Unveils Slimmer PS3, Prices Console At $299

August 18, 2009 | By Kris Graft

August 18, 2009 | By Kris Graft
Comments
    27 comments
More: Console/PC



After months of rumors, image leaks, and "no comments," Sony confirmed Tuesday that it is introducing revised PlayStation 3 hardware that is smaller than the original, and priced $100 cheaper at $299. The new model houses a 120GB hard drive and launches the first week of September.

Sony Computer Entertainment CEO Kaz Hirai introduced the new smaller, slimmer hardware at GamesCom in Cologne, Germany. The "slim" will go for 299, and 29,980 in respective territories. Sony also said that it is dropping the price of the current model PS3 to match those prices, according to an official Sony Computer Entertainment Europe liveblog.

The new model will have the same functionality as the previous model, Hirai said.

By introducing a cheaper, slimmer PS3, Sony might finally appease critics from the publishing and financial sectors who have been calling for a cheaper, more competitive price since launch. Until now, Sony had been typically going the "value-added" route, offering PS3 hardware bundled with popular games. The last PS3 price cut was about a year ago.

Sony was resistant to cut the price of the PlayStation 3 further as the company worked toward profitability. But recently, a Sony exec said that the company had reduced PS3 build costs by 70 percent.

At $299, the price is now considerably more competitive with Nintendo and Microsoft hardware. The Wii currently sells for $250, while the lower-end, hard drive-less Xbox 360 starts at $199.

Sony reported in late July that sales of PS3 hardware were down for the first fiscal quarter, from 1.6 million to 1.1 million year on year. Sony Computer Entertainment Europe president Andrew House said Tuesday that PS3 hardware has sold through 23.7 million units worldwide to date.


Related Jobs

Yacht Club Games
Yacht Club Games — Marina del Rey, California, United States
[06.25.19]

Marketing / Community Manager
Behaviour Interactive
Behaviour Interactive — Montreal, Quebec, Canada
[06.25.19]

Senior Game Designer
Disbelief
Disbelief — Chicago, Illinois, United States
[06.25.19]

Junior Programmer, Chicago
Disbelief
Disbelief — Chicago, Illinois, United States
[06.25.19]

Senior Programmer, Chicago









Loading Comments

loader image