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Itay's passion for game development began in the 8th grade. At the age of 18, as a self-taught C++ programmer and already an author of a Direct3D-based game engine, Itay enlisted as a professional programmer to the Israeli Defense Forces (IDF). During his army career, Itay achieved the rank of Lieutenant and led a software development team. Upon completion of his military service, Itay became a professional game developer, and joined MoMinis.