Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 17, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GameStop Debuts Digital Casual Game Store

GameStop Debuts Digital Casual Game Store

July 31, 2009 | By Kris Graft

July 31, 2009 | By Kris Graft
Comments
    Post A Comment
More: Console/PC



Pre-eminent U.S. physical specialty video game retailer GameStop extended its digital distribution efforts on Friday with the launch of the RealNetworks-powered GameStop Casual Digital Store.

Tony Bartel, EVP of merchandising and marketing at GameStop, said the new store aims to appeal "to an ever-expanding customer demographic." Games appearing on the site currently include PopCap's Plants vs. Zombies, Insaniquarium, and Peggle, Gamehouse's Scrabble, and Take-Two's Diner Dash. Hundreds of games are available for download.

The site also features "The Casual Lounge", a community-centric, blog-type section that features the martini-swilling mascot named "Casual Guy". Currently, GameStop is selling certain casual games at 50 percent off in conjunction with the site's launch. The store is powered by RealNetworks' download technology.

GameStop, which reported $8.8 billion in sales last year, is primarily a physical retailer, but digital versions of PC games have been available on the company's website prior to the Casual Digital Store.

The company also added a functionality to its download service that allows users to pre-order select PC games, including core-focused games Dragon Age and Red Faction: Guerrilla.

GameStop has repeatedly said that it's confident that the physical retail business will make up the large majority of game sales for years to come, despite the rapid rise of digital distribution. The company lays claim to 6,200 physical stores worldwide.


Related Jobs

Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[06.16.19]

QA Manager
Insomniac Games
Insomniac Games — Burbank, California, United States
[06.14.19]

User Experience Researcher
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan
[06.13.19]

Experienced Game Developer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[06.13.19]

Lighting Artist









Loading Comments

loader image