Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 5, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Square Enix’s Wada Calls for New PS3 Marketing Approach

Square Enix’s Wada Calls for New PS3 Marketing Approach

September 7, 2007 | By David Jenkins

September 7, 2007 | By David Jenkins
    Post A Comment
More: Console/PC

Yoichi Wada, president of Japanese publisher and developer Square Enix, has called for Sony to establish "an unwavering marketing strategy" for the PlayStation 3 with a series of implicit criticisms of the company's marketing efforts to date.

As reported by the Reuters news agency, Wada told reporters that: "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine."

"[The future of the PS3] would be tough if its marketing strategy is not straightened up," he added.

Although a staunch supporter of Sony (which owns a 8.58 percent share in the company) during the PS one and PlayStation 2 era, Square Enix has, like most Japanese publishers, diversified its format support in the new generation. In particular, a warming of relations with Nintendo has seen more company titles released for Nintendo formats than at any time since the SNES era.

Despite this, the PlayStation 3 still remains a focus of Square Enix's business, with the core Final Fantasy series remaining one of the format's most important third party exclusive franchises. Although Wada's comments are likely to refer primarily to marketing in Japan, his unusually forthright public comments suggest unease with Sony's approach.

Related Jobs

Airship Syndicate
Airship Syndicate — Austin, Texas, United States

Senior VFX Artist
Airship Syndicate
Airship Syndicate — Austin, Texas, United States

Mid to Senior Worldbuilder - Unreal Engine
Disbelief — Cambridge, Massachusetts, United States

Mountaintop Studios
Mountaintop Studios — Los Angeles, California, United States

Engine/Systems Engineer (remote)

Loading Comments

loader image