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August 1, 2021
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Updates » Social/Online
Sponsored Content
Gaining observability over multiplayer games  
by Improbable [07.28.21]
Sponsored: A studio can gain a level of comfort by logging in to a server dashboard and getting metrics on the state of your multiplayer game launch. But it isn’t always as easy as that.
Console/PC, Social/Online, Programming, Production, Sponsored Article

When Steam wishlists don't convert: a case study  
by Gamasutra Staff [07.26.21]
Working out how your game is going to sell at launch - even if you’ve accumulated a lot of apparent interest and Steam wishlists - can feel like communing with the great beyond. We get into it.
VR, Console/PC, Social/Online, Indie, Design, Business/Marketing

Balancing art and production needs to create Valorant's cosmetics 1
by Bryant Francis [07.23.21]
Riot's Preeti Khanolkar and Sean Marino shared how Riot Games produces the high-tier cosmetics driving revenue for Valorant at GDC 2021.
Console/PC, Social/Online, Art, Production, GDC

Zoom Apps bring in-platform games to everyone's favorite video chat platform  
by Alissa McAloon [07.21.21]
Zoom, the video chat platform that became a household name during 2020's COVID-driven lockdowns, is adding a number of apps and games to its platform.
Console/PC, Social/Online

Opinion: Is Final Fantasy XIV a World of Warcraft killer? ...Maybe. (But probably not.) 2
by Katherine Cross [07.21.21]
Final Fantasy XIV is, like so many other "World of Warcraft killers" before it, an MMO that suffers from all of WoW’s limitations. The fault lies, to a great extent, in the genre itself.
Console/PC, Social/Online

Sponsored Content
Avoid the mounting costs of multiplayer games with hybrid cloud  
by Improbable [07.21.21]
Sponsored: While relying on the cloud might eat up your budget, relying on bare metal alone might not allow a studio to scale up fast enough if a game becomes popular.
Console/PC, Social/Online, Sponsored Article

GDC 2021: Find all our coverage here!  
by Staff [07.19.21]
Stay up to date on news, interviews, session coverage and more from the all-virtual GDC 2021.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Creating inclusive communities through accessible community management  
by Alissa McAloon [07.19.21]
Accessibility isn't a single task; it's a process that touches every aspect of game development, including community management.
Social/Online, Business/Marketing, GDC

Sponsored Content
Q&A: Make your game a social platform and retain players with Agora  
by Staff [07.19.21]
Sponsored: Gamasutra speaks with Sid Sharma, sr. director of developer relations and partner engineering at Agora, about how Agora's real-time engagement platform can turn your multiplayer online game into a social platform.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing, Video, Sponsored Article

Stadia to give devs a cut of Stadia Pro revenue (based on how often their game is played) 2
by Alissa McAloon [07.13.21]
Stadia wants developers to push more players toward Stadia Pro, and in return is launching a handful of initiatives to sweeten the deal.
Console/PC, Social/Online, Smartphone/Tablet, Business/Marketing, Video

Sponsored Content
Learn how data-driven personalization can drive player engagement in this free webinar  
by Staff [07.08.21]
Sponsored: Personalization is critical to driving player engagement, but this comes with real-time performance and scalability challenges. Learn how to address those concerns in this free webinar.
Console/PC, Social/Online, Smartphone/Tablet, Programming, Business/Marketing, Sponsored Article

36 states take legal aim at Google, argue its Play Store practices violate antitrust law 3
by Alissa McAloon [07.08.21]
Attorneys general from 36 states have filed a lawsuit against Google, accusing the company of antitrust behavior through its dealings with Android devices and its own Google Play Store.
Social/Online, Smartphone/Tablet, Business/Marketing

Humble Bundle sliders are here to stay, but now so are mandatory cuts for Humble 3
by Alissa McAloon [07.01.21]
Humble says that the new iteration of sliders will still allow buyers to customize how much money goes where, but there will be a minimum amount earmarked for Humble from every purchase.
Console/PC, Social/Online, Business/Marketing

Magic: Legends is shutting down in beta, refunds promised for in-game purchases  
by Alissa McAloon [06.29.21]
All player purchases made during the beta period will be refunded, while Magic: Legends is slated to go offline this year.
Console/PC, Social/Online

Playground winds down new content for Forza Horizon 4 as Horizon 5 draws near  
by Alissa McAloon [06.29.21]
Forza Horizon 5 is right around the corner, but the launch of a new game means less time to focus on delivering new content to its predecessor.
Console/PC, Social/Online

Team Fortress 2 hits new concurrent players peak nearly 14 years after release  
by Alissa McAloon [06.28.21]
The increase follows the addition of tools and changes meant to limit behavior often tied to bot accounts.
Console/PC, Social/Online

Sponsored Content
The New Metaverse Economy  
by Nancy Beaton, VP of Strategy, IMVU/VCOIN [06.28.21]
Sponsored: New technologies and movements are starting to cater to a new culture of immersion. The companies, games and experiences that embrace those technologies will be the real social and economic winners.
Social/Online, Business/Marketing, Sponsored Article

Sponsored Content
How rigorous testing helped to improve Scavengers' gameplay  
by Improbable [06.25.21]
Sponsored: Discover how a tactical collaboration empowered Midwinter Entertainment to focus on what they do best.
Console/PC, Social/Online, Programming, Design, Production, Sponsored Article

The Legend of Zelda: Breath of the Wild 2 was the most tweeted about game during E3  
by Alissa McAloon [06.21.21]
Chatter about Nintendo's open-world sequel bumped the long-anticipated Elden Ring to second place, according to Twitter's own metrics.
Social/Online

Amazon Appstore reduces its revenue cut to 20% for devs earning under $1 million  
by Alissa McAloon [06.17.21]
Amazon is taking after first-party mobile storefronts like Apple's App Store and Google Play by reducing the amount of money it takes from smaller developers and publishers.
Social/Online, Smartphone/Tablet, Business/Marketing