Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 27, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Updates » Business/Marketing
Activision Blizzard now fully WFH and covering employees' COVID-19 costs  
by Alex Wawro [05.05.20]
Update Activision Blizzard confirmed today that all of its offices have been working from home since mid-March, and all employees' COVID-19 testing & treatment costs are being covered by the company.
Console/PC, Business/Marketing

Activision Blizzard raises full year outlooks as Q1 revenue beats expectations  
by Alissa McAloon [05.05.20]
Activision Blizzard had a solid Q1, so much so that the company has raised its forecasts for the full year as a result.
Console/PC, Social/Online, Business/Marketing

EA reaped $5.5 billion in revenue last year, most of which came from digital dealings  
by Alissa McAloon [05.05.20]
EA credits its live game portfolio for an overall strong year, with COO and CFO Blake Jorgensen saying this latest report "[proves] the value of the live services path we’ve been on."
Console/PC, Social/Online, Business/Marketing

Video: How Supercell designed the Clash of Clans Battle Pass  
by Staff [05.05.20]
In this GDC 2020 virtual talk Supercell's Eino Joas discusses the two-year process that led to the development of a Battle Pass for Clash of Clans.
Social/Online, Smartphone/Tablet, Design, Business/Marketing, Video, Vault

Blog: Tips for marketing your queer narrative indie game  
by Gamasutra Community [05.05.20]
How do indie game creators market their games successfully when they don't have the resources of even a small studio?

Microsoft will build Xbox Series X buzz with monthly 'Xbox 20/20' showcase  
by Chris Kerr [05.05.20]
Microsoft will host a series of monthly 'Xbox 20/20' event to reveal "the future of Xbox."
Console/PC, Business/Marketing, Video

MicroProse brand, known for X-COM and Civilization, has been revived 2
by Chris Kerr [05.05.20]
The MicroProse brand has been revived almost 20 years after the iconic American developer-publisher was shut down by then-owner Infogrames.

AppLovin invests in Sweet Escapes developer Redemption Games  
by Chris Kerr [05.05.20]
Mobile marketing platform AppLovin has made a undisclosed strategic investment in San Diego mobile studio Redemption Games. 
Smartphone/Tablet, Business/Marketing

Japan's CERO game ratings board is reopening this week  
by Alissa McAloon [05.04.20]
Japan’s Consumer Entertainment Raiting Organization is set to resume its game rating routines after having closed down last month to comply with Tokyo’s shelter-in-place order.
Console/PC, Business/Marketing

EA opts for digital EA Play Live show instead of its usual E3-ish event  
by Alissa McAloon [05.04.20]
EA is taking its usual E3-adjacent festivities online through EA Play Live, set to be held during the gap in mid-June left by E3’s COVID-19-driven cancellation.
Social/Online, Business/Marketing

Unity has acquired visual scripting solution Bolt 1
by Chris Kerr [05.04.20]
Unity has acquired visual scripting solution Bolt from Ludiq for an undisclosed fee.
Programming, Production, Business/Marketing

Valve ends support for SteamVR on macOS  
by Chris Kerr [05.04.20]
Valve has ended support for SteamVR on macOS so its dev team can focus on Windows and Linux.
Console/PC, Business/Marketing

Video Game Deep Cuts: The Streets Of Rage-aholic Wasteland  
by Gamasutra Staff [05.02.20]
Lots of great things to see this week, from Streets Of Rage's surprising comeback to an Animal Crossing talk show & far beyond.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Get a job: Adult Swim Games needs a Senior Brand Manager  
by Staff [05.01.20]
The video game arm of Adult Swim is looking to hire a sr. brand manager. Could it be you?
Business/Marketing, Recruitment

Phil Spencer says COVID-19 could delay Xbox Series X launch titles  
by Bryant Francis [05.01.20]
Phil Spencer acknowledged yesterday that COVID-19 might impact game releases for the Xbox Series X's scheduled launch later this year, though the console itself is expected to launch on time.
Console/PC, Production, Business/Marketing

Summer Game Fest is a new 'all-digital consumer' showcase for the lockdown era  
by Chris Kerr [05.01.20]
The Game Awards producer and host Geoff Keighley has announced a new "all-digital consumer" showcase event called Summer Game Fest.
Console/PC, Business/Marketing

Roblox Corp launches $2 million fundraiser to support COVID-19 charities  
by Chris Kerr [05.01.20]
Roblox developer Roblox Corporation will donate up to $2 million to charities involved in the fight against COVID-19.

Indivisible publisher 505 Games says release tool mishap caused surprise launch 1
by Chris Kerr [05.01.20]
Indivisible publisher 505 Games has explained how the title managed to launch on the Switch without it or developer Lab Zero Games' knowledge. 
Console/PC, Production, Business/Marketing

Assassin's Creed Valhalla won't be launching on Steam  
by Alissa McAloon [04.30.20]
Ubisoft's freshly unveiled next Assassin's Creed game, Assassin's Creed Valhalla, won't be up for purchase on Steam at launch (or possibly at any point in the future).
Console/PC, Business/Marketing

GDC Summer is going fully digital  
by Staff [04.30.20]
While GDC organizers look forward to meeting again in person as soon as possible, this August's GDC Summer will be transformed into an all-digital event in order to best serve our community.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, GDC