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May 27, 2020
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Updates » Business/Marketing
Don't Miss: A look back at the creation and launch of Alan Wake's American Nightmare 13
by Staff [05.14.20]
Matias Myllyrinne talks about bouncing back from the surprise slump of the original Alan Wake with American Nightmare -- an Xbox Live Arcade title with shifts in tone designed to win an audience unconvinced by the original.
Design, Business/Marketing

Ubisoft beats Q4 forecasts, thanks in no small part to player recurring investment  
by Alissa McAloon [05.14.20]
Player recurring investment, or the sort of player spend that comes from in-game purchases, DLC sales, season passes, and subscriptions, helped Ubisoft beat its expectations for the 3 month period ending March 31, 2020.
Console/PC, Social/Online, Business/Marketing

AppLovin acquires Final Fantasy XV: A New Empire dev Machine Zone  
by Chris Kerr [05.14.20]
Mobile marketing company AppLovin has acquired Final Fantasy XV: A New Empire developer Machine Zone for an undisclosed fee.
Smartphone/Tablet, Business/Marketing

Net sales down at Square Enix due to lack of major HD game releases  
by Chris Kerr [05.14.20]
A lack of major new releases have attributed to a sales dip at Square Enix, which just released its financials for the full year ended March 31, 2020.
Console/PC, Business/Marketing

Blog: Creating sequels as an indie developer  
by Gamasutra Community [05.14.20]
David Galindo, creator and developer of the game series Cook, Serve, Delicious!, returns to our blog to tackle sequels and creating a multi-game franchise while being an indie developer.
Production, Business/Marketing

Q&A: Surviving failed Kickstarters and publishing woes to launch Song of Horror 2
by Chris Kerr [05.14.20]
Protocol Games co-founder Carlos Grupeli explains how the studio overcame two failed Kickstarters and an ill-fated publishing deal to eventually launch Song of Horror.
Console/PC, Production, Business/Marketing, Video

Square Enix won't hold one big, E3-like announcement stream this summer  
by Alissa McAloon [05.13.20]
For some, the plan is to launch their own online events to host an E3's worth of news and announcements, but for others that option simply isn't feasible.
Social/Online, Business/Marketing

Devs using Unreal Engine won't owe Epic royalties on a game's first $1 million 4
by Alissa McAloon [05.13.20]
Epic Games started the day with a slew of good news for game developers, including a change to its royalties scheme.
Console/PC, Social/Online, Smartphone/Tablet, Business/Marketing

Blog: How to host a charity game dev event online on a shoestring budget  
by Gamasutra Community [05.13.20]
Insight into how to run an online two-hour conference for a local gamedev community with eight speakers, hundreds of attendees, and thousands raised for charity.
Design, Business/Marketing

Epic debuts free Online Services to help devs build cross-platform, cross-play games 2
by Alex Wawro [05.13.20]
Epic today launched its Online Services SDK, a free toolkit devs can use to create cross-platform multiplayer backend services like matchmaking & friends lists spanning consoles, PC & (soon) mobile.
Console/PC, Programming, Business/Marketing

Digital revenue and packaged game sales driving growth at Sega Sammy  
by Chris Kerr [05.13.20]
Digital games are helping to drive growth at Sega Sammy, which saw both sales and profits increase during the fiscal year ended March 31, 2020.
Console/PC, Production, Business/Marketing

Epic reveals next-gen Unreal Engine 5 tech running on PlayStation 5 2
by Alex Wawro [05.13.20]
Epic's Tim Sweeney and others chat about today's reveal of UE5 running on PS5, a new free Online Services SDK, and a new exemption from Unreal Engine royalties until a game passes $1M gross revenue.
Console/PC, Social/Online, Production, Business/Marketing, Video

PS4 sales down at Sony, but network services revenue gets 'significant' boost  
by Chris Kerr [05.13.20]
Both sales and operating income are down in Sony's video game division due to a drop off in PlayStation 4 hardware and software sales.
Console/PC, Production, Business/Marketing

The Culling is coming back, this time swapping free-to-play for one-free-play-per-day  
by Alissa McAloon [05.12.20]
Developer Xaviant is taking another stab at reviving its battle royale game The Culling: Origins, this time dropping the game’s free-to-play structure in favor of a one-free-play-per-day model.
Console/PC, Social/Online, Business/Marketing

First-party PlayStation games to be collected under new PlayStation Studios brand  
by Alissa McAloon [05.12.20]
This bit of additional branding aims to help players better understand which games are developed by teams at SIE moving into the next console generation, info that hasn't always been easily apparent.
Console/PC, Business/Marketing, Video

Starbreeze cuts losses by $7.2 million, calls Payday 3 publishing talks 'positive'  
by Chris Kerr [05.12.20]
Net sales are down at Payday 2 developer Starbreeze, although profits have risen significantly despite the company still recording a loss.
Console/PC, Production, Business/Marketing

Grand strategy title Stellaris has sold over 3 million copies in four years  
by Chris Kerr [05.12.20]
Paradox Interactive's sweeping sci-fi strategy title Stellaris has sold over 3 million copies in four years.
Console/PC, Production, Business/Marketing

Gaining fans for your game? A marathon, not a sprint 2
by Simon Carless [05.12.20]
There is no silver bullet in having people find your game. If you’re relying on one thing to change your fortunes radically - you’re using the wrong strategy to develop & market your game.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Design, Production, Business/Marketing

David Brevik and Bill Wang team up to launch Skystone Games  
by Alissa McAloon [05.11.20]
The duo sees the new business as a development studio and global publisher alike, and hope to leverage their experience to support other studios that sign on with Skystone.
Console/PC, Smartphone/Tablet, Business/Marketing

Ubisoft marks July 12 for its digital, not-quite-E3 upcoming game showcase  
by Alissa McAloon [05.11.20]
Ubisoft has sent out the save the date for its big summer event: a digital showcase called Ubisoft Forward that looks to offer the caliber of news and reveals usually lined up for E3.
Console/PC, Social/Online, Business/Marketing