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Updates » Business/Marketing
Video: How to sell your game without feeling sleazy  
by Staff [04.13.20]
In this 2020 GDC virtual talk, Chris Zukowski teaches you the basics of copywriting for video game marketing in a way that doesn't feel sleazy.
Console/PC, Indie, Business/Marketing, Video, Vault

ESRB ratings will now note if in-game purchases involve random items  
by Alissa McAloon [04.13.20]
The Entertainment Software Rating Board is adding a new clarification to its on-package ratings guides, and will now specify if a game's real-money transactions involve any sort of random element like a loot box mechanic.
Console/PC, Business/Marketing

Video Game Deep Cuts: The Animal Crossing Minutes 1
by Gamasutra Staff [04.12.20]
The latest Video Game Deep Cuts roundup of the best writing & videos includes Disaster Report 4, Animal Crossing shenanigans, Mount & Blade II, & lots more besides.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Blog: The likelihood of making $10,000 in your first month on Steam 2
by Gamasutra Community [04.10.20]
In this article I discuss a recent post from Valve about game revenues, and point out the difficult task they are undertaking and offer some practical strategies for smaller developers
Console/PC, Business/Marketing

Deep Dive: The subtle art of building tension in Yes, Your Grace  
by Brave At Night [04.10.20]
Yes, Your Grace developer Brave At Night discusses what went into designing one of the most important, tense moments of the game with limited resources.
Console/PC, Programming, Design, Production, Business/Marketing

Blizzard: 'It's too early to know whether BlizzCon 2020 will be feasible'  
by Alissa McAloon [04.09.20]
Blizzard isn't sure if it'll be able to host its annual BlizzCon event later on in 2020, but tells fans in an update that it's keeping an eye on the situation and will share once it's able to make a decision one way or the other.
Business/Marketing

CD Projekt reports yearly gains in sales as it looks toward Cyberpunk 2077 launch  
by Alissa McAloon [04.09.20]
Both sales and net profit are up year-over-year at CD Projekt, figures that include sizable gains at its previously precarious PC game storefront GOG.com.
Console/PC, Business/Marketing

Sony invests $400 million in Chinese entertainment platform Bilibili  
by Chris Kerr [04.09.20]
The pair will also enter into a " business collaboration agreement" when the deal closes to "pursue collaboration opportunities" in the Chinese market.
Smartphone/Tablet, Business/Marketing

Sega Europe appoints Tim Heaton as chief studio officer  
by Chris Kerr [04.09.20]
The veteran exec previously served as Sega Europe's vice president of studios while also working as the studio director at Total War developer Creative Assembly.
Console/PC, Business/Marketing

Blog: Transitioning your team to remote work  
by Gamasutra Community [04.09.20]
Book excerpt from the newly published 'Remote Teamwork Tools' a collection of tools and practices to help distributed teams of remote workers communicate, collaborate, and execute effectively.
Production, Business/Marketing

N3TWORK aims to help devs tackle UA and growth with $50 million fund  
by Alissa McAloon [04.08.20]
Game services provider N3TWORK has detailed a pair of new dev funds that aim to help partnered developers scale their games and, in the case of some standout titles, further grow those titles into businesses.
Social/Online, Business/Marketing

Irish studio Vela Games raises $3.1 million to create 'player first' co-op titles  
by Chris Kerr [04.08.20]
Irish developer Vela Games has raised $3.1 million to create multiplayer online co-operative games.
Production, Business/Marketing

Embracer Group raises $164 million to acquire more studios and publishers  
by Chris Kerr [04.08.20]
THQ Nordic parent company Embracer Group has raised $164 million through a directed new share issue.
Production, Business/Marketing

The ESA isn't planning to replace E3 2020 with a digital event 1
by Alissa McAloon [04.07.20]
The Entertainment Software Association isn't planning on filling the void left by E3 2020’s cancellation with a comparable digital summer event.
Console/PC, Social/Online, Business/Marketing

Valve's breakdown of Steam launch earnings says 'success' is on the rise 4
by Alissa McAloon [04.07.20]
The Steam team over at Valve has poked at the platform's earnings data to paint a picture of how earnings trends on the digital storefront have shifted over the years.
Console/PC, Business/Marketing

Japanese game rating board CERO suspends operations due to COVID-19  
by Chris Kerr [04.07.20]
Japanese entertainment rating organization CERO (Computer Entertainment Rating Agency) will be shutting down for a month as a result of the COVID-19 pandemic. 
Console/PC, Business/Marketing

SteelSeries acquires game audio software developer A-Volute  
by Chris Kerr [04.07.20]
A-Volute is best known for creating a range of 3D sound processing solutions, and is the owner of immersive audio tool Nahimic.
Audio, Production, Business/Marketing

Report: Animal Crossing has sold over 2.6 million retail copies in Japan alone 1
by Chris Kerr [04.07.20]
Animal Crossing: New Horizons surpassed 2.6 million physical sales in Japan after just 10 days on shelves.
Console/PC, Business/Marketing

Game discoverability: to demo, or not to demo?  
by Simon Carless [04.07.20]
How should you position your game demo on Steam? We look at a couple of options, as well as a whole bunch of other news around game discoverability - how people find and play your game.
Console/PC, Indie, Design, Production, Business/Marketing

Blog: Best virtual development practices for a COVID-19 world 1
by Gamasutra Community [04.06.20]
As game dev teams around the world figure out how to work remotely in a pandemic, I thought I would share a few best practices we've discovered in the past two weeks.
Console/PC, Production, Business/Marketing