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September 21, 2019
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Updates » Business/Marketing
Video Game Deep Cuts: Sayonara, Switch Lite, Wild Herds  
by Simon Carless [09.20.19]
This week's highlights include the gorgeous Sayonara Wild Hearts & the launch of the Switch Lite, as well as a doc on the making of Them's Fighting Herds, Borderlands 3, and lots, lots more.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Control's Epic Games Store exclusivity initially cost Epic $10.45 million 1
by Alissa McAloon [09.20.19]
There’s not much context given for the payment, but 505 parent Digital Bros attributed €9.49 million in Control-related income to a digital marketplace that sought an exclusivity agreement in a recent financial report.
Console/PC, Social/Online, Business/Marketing

Google Stadia 'Founder's Edition' pre-order bundle has sold out in Europe  
by Chris Kerr [09.20.19]
Google's director for games Jack Buser explained the Founder's Edition is also close to selling out in other territories like the U.S. and Canada.
Console/PC, Business/Marketing

Unity acquires game marketing and analytics specialist deltaDNA  
by Chris Kerr [09.20.19]
The engine maker claims the deal will help developers manage and optimize projects from creation towards release and beyond by integrating deltaDNA's suite of LiveOps tools into Unity.
Console/PC, Business/Marketing

Blog: Why you should invest more in community management  
by Gamasutra Community [09.20.19]
Growth, retention, happy players, and a goldmine for feedback. Let's not forget revenue generation, either. How though? Two words: Community Management.
Business/Marketing

Making people understand and care about your game 1
by Gamasutra Community [09.20.19]
An exploration into the customer value proposition, AKA the full, persuasive explanation as to why someone would want your game and what they’d get if they bought it.
Business/Marketing

Steam Labs rolls out new discoverability experiments  
by Chris Kerr [09.19.19]
The boffins over at Steam Labs have provided more details on two new experimental discoverability features heading to Steam.
Console/PC, Business/Marketing

NBCUniversal is closing its game publishing division  
by Chris Kerr [09.19.19]
NBCUniversal is shuttering its game publishing division after just over two years, resulting in an unknown number of layoffs.
Production, Business/Marketing

Reggie Fils-Aime joins New York Videogame Critics Circle board  
by Alissa McAloon [09.18.19]
Former Nintendo of America president and chief operating officer Reggie Fils-Aimé has signed on with the New York Video Game Critics Circle Board of Directors.
Business/Marketing

Video: A cautionary tale in community crisis management  
by Staff [09.18.19]
In this GDC 2017 talk EA's Emma Siu explores how to handle difficult circumstances in community management, how it can inspire trust and commitment, and how something amazing can arise from chaos!
Social/Online, Business/Marketing, Video, Vault

Top AR/VR companies sign on to sponsor XRDC in San Francisco  
by Staff [09.18.19]
Meet with representatives of Viveport, Elara Systems, and more sponsors of XRDC when it kicks off in San Francisco's Fort Mason Festival Pavilion next month!
VR, Business/Marketing, XRDC

Dragon Age: Origins lead writer David Gaider has formed a new studio in Australia  
by Chris Kerr [09.18.19]
Former Bioware scribe David Gaider has established an Australian studio called Summerfall Studios alongside fellow writer and narrative designer Liam Esler.
Production, Business/Marketing

Keywords expands game audio services with TV+Synchron Berlin acquisition  
by Chris Kerr [09.18.19]
Keywords Studios has added to its audio service line with the acquisition of German voice-over studio TV+Synchron Berlin (TVS) for €3.7million in cash and ordinary shares.
Audio, Business/Marketing

Twitch acquires IGDB to bolster search and discoverability capabilities  
by Chris Kerr [09.18.19]
Streaming outfit Twitch has acquired IGDB (also known as the Internet Games Database) to bolster its search capabilities and help users more easily find the right content.
Business/Marketing

Blog: Historians play Assassin's Creed Discovery Tour 1
by Chris Kerr [09.18.19]
In this live stream, historians Bob Whitaker and Kate Cook explore and discuss Assassin's Creed Discovery Tour Ancient Greece.
Design, Business/Marketing

How do people find your game on Switch?: A discoverability run-down  
by Simon Carless [09.18.19]
"Switch versions are still selling better than Steam or other console versions. But sometimes nowadays I believe that’s ‘not enough copies on Switch vs. REALLY not enough copies outside of Switch.'"
Console/PC, Indie, Business/Marketing

Come to XRDC and see how augmented reality is reshaping how we shop!  
by Staff [09.17.19]
Over 2M people have used Houzz's new AR 'View in My Room 3D' tool when buying products from the company, and at XRDC in San Francisco next month you'll get the lowdown on how and why it works!
VR, Business/Marketing, XRDC

Rockstar Games now has its own game launcher on PC 2
by Alissa McAloon [09.17.19]
Grand Theft Auto dev Rockstar Games has rolled out a hub for all of its digital games on PC, accurately dubbed the Rockstar Games Launcher.
Console/PC, Social/Online, Business/Marketing

Don't delay: Pitch your best AR/VR talks for VRDC at GDC 2020!  
by Staff [09.17.19]
Hey game makers, quick reminder today that organizers of the 2020 Game Developers Conference are still accepting VRDC talk submissions -- but only until Monday, September 30th at 11:59 pm Pacific!
VR, Programming, Art, Audio, Design, Production, Business/Marketing, VRDC, GDC

Proposed E3 revamp could turn expo into 'fan, media, and influencer festival' 1
by Chris Kerr [09.17.19]
E3 could be getting a big overhaul next year, with organizer The ESA mulling over a rebrand that would see the show become a "fan, media, and influencer festival" in 2020.
Business/Marketing