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September 20, 2021
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Yongcheng Liu's Blog


Yongcheng is the director of NetEase Games Thunder Fire User Experience Center, with 14 years of experience in game industry.

He graduated from Peking University with a master's degree in computer science. He leads a team of more than 100 employees, including 17 GDC speakers, and is responsible for the UX research/design and big data support of many well-known titles: Ghost Mobile, Justice, Naraka: Bladepoint, UNO, PHASE10, Conqueror's Blade, etc.

At NetEase, he is also an expert in the field of data analysis and user research. In addition, he has rich experience in game planning and has multiple years of experience as a game design director, being responsible for the development and publishing of multiple titles.

In the Core Concept of GDC 2020, he gave a lecture on MMORPG's economic system.


Member Blogs

Posted by Yongcheng Liu on Fri, 10 Sep 2021 11:21:00 EDT
Generally, in MMO, SLG and other types of games, the social relationship between players is extensive and deep, and we can even say that it is social activities that allows many MMO games to stay in market for a long period.

Posted by Yongcheng Liu on Fri, 03 Sep 2021 10:02:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
In fact, the factors that drive players to behave are complex.In the case of players who want more social functions, some of them may want to build specific social relationships in the game and exert some influence that way.

Why is it that too easy games often make players feel uninterested, while frustrating players stick in games and keep playing? This can be explained using the following psychological theory.

Posted by Yongcheng Liu on Fri, 20 Aug 2021 10:44:00 EDT in Design, Console/PC, Social/Online, Smartphone/Tablet
In this article, we will briefly introduce the concept of Service Blueprint as a tool and discuss how it can be applied by game user researchers to optimize research methods in their daily work.

Posted by Yongcheng Liu on Fri, 13 Aug 2021 11:59:00 EDT in Business/Marketing, Design, Console/PC, Smartphone/Tablet
Games have strong interaction with all the users. How to retain players is a problem we want to explore more?

Posted by Yongcheng Liu on Fri, 30 Jul 2021 09:19:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
In this article, the main idea I want to share is what needs to be done before questionnaire design: how to clarify the questionnaire research problems, and what needs to be done from research problems to questionnaire design.