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July 6, 2022
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Yongcheng Liu's Blog


Yongcheng is the director of NetEase Games Thunder Fire User Experience Center, with 15 years of experience in game industry.

He graduated from Peking University with a master's degree in computer science. He leads a team of more than 100 employees, including 17 GDC speakers, and is responsible for the UX research/design and big data support of many well-known titles: Ghost Mobile, Justice, Naraka: Bladepoint, UNO, PHASE10, Conqueror's Blade, etc.

At NetEase, he is also an expert in the field of data analysis and user research. In addition, he has rich experience in game planning and has multiple years of experience as a game design director, being responsible for the development and publishing of multiple titles.

In the Core Concept of GDC 2020 and 2022, he gave lectures on MMORPG's economic system and user research methods.


Member Blogs

Posted by Yongcheng Liu on Tue, 05 Jul 2022 11:34:00 EDT in Design, Production, Console/PC, Social/Online, Smartphone/Tablet
Why is the "drop rate" getting so much attention, and when players complain about the low drop rate, how should we understand it? This article reveals the method of researching the problem of low drop rate and how to make it right.

This article reveals the facts behind the question of "are the top seller outfits all good-looking ones?". And I will explain the research findings of player groups buying outfits in game.

Posted by Yongcheng Liu on Fri, 24 Jun 2022 02:53:00 EDT in Design, Console/PC, Social/Online, Smartphone/Tablet
This article tries to analyze different maps that are suitable for different types of games, including mini-maps.

Posted by Yongcheng Liu on Fri, 24 Jun 2022 12:45:00 EDT in Design, Production, Console/PC, Social/Online
For these "fathers" as the main character, how can they make players who have no relevant life experience to become a qualified "good father" in-game? In this article, I will try to explain this from three aspects: character image, gameplay and narrative.

Posted by Yongcheng Liu on Mon, 20 Jun 2022 10:24:00 EDT in Design, Production, Social/Online, Smartphone/Tablet
This article talks about how gamification can be integrated into the design process of many other areas to enhance user engagement and participation.

Posted by Yongcheng Liu on Mon, 20 Jun 2022 10:11:00 EDT in Business/Marketing, Design, Production, Social/Online
This article tries to analyze how Dread Hunger become popular among global players.