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July 11, 2020
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Simon Carless's Expert Blogs

Death Come True, Hylics 2, and the SpongeBob game remake are just a few of the things featured in this week's new Video Game Deep Cuts link round-up.


Posted by Simon Carless on Thu, 25 Jun 2020 10:50:00 EDT in Business/Marketing, Design, Production, Console/PC, Indie
What the heck is this new Steam Points system? How did devs fare in the Steam Summer Games Festival with their pre-release demos? All this info, and more, within.


The best way around a shouting match to promote your game? Avoid it altogether. Rather, embrace that game design is part of the marketing equation and embed discoverability directly into the game itself.


Posted by Simon Carless on Mon, 22 Jun 2020 04:29:00 EDT in Business/Marketing, Production, Console/PC, Indie
Thought it was worth putting out a new piece on something that’s been getting a lot of traction over the past few days - Steam’s subgenre/attribute tag system, and how you may be ‘messing it up’!


The latest Video Game Deep Cuts (new games/best links of the week!) features Summer In Mara, Beyond Blue, and... 3D graphics card box art?


Posted by Simon Carless on Thu, 18 Jun 2020 10:36:00 EDT in
Another round-up of all the good things happening in the game discoverability space - from Steam Summer Festival to 'not-E3' showcases.


Posted by Simon Carless on Mon, 15 Jun 2020 09:43:00 EDT in Business/Marketing, Production, Console/PC, Indie
How many sales of your Steam game should you hope to get in its first week, based on the amount of wishlists you had on launch? Here's a data-filled analysis.


The latest links of the week include new games The Last Of Us Part II & Little Orpheus, plus PC shareware relic Ken's Labyrinth & lots more!


Posted by Simon Carless on Thu, 11 Jun 2020 10:11:00 EDT in Business/Marketing, Design, Console/PC, Indie
What can we learn from controversial Sex Pistols manager Malcolm McLaren about how to make your video game popular? Some experimental thoughts.


Posted by Simon Carless on Mon, 08 Jun 2020 05:32:00 EDT in Business/Marketing, Design, Production, Console/PC, Indie, VR
A look at the upcoming Steam Summer Festival for unreleased games, more on Switch and PS4's editorial highlighting, and lots more besides.


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