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December 9, 2021
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Roy Smith's Blog


With a career centered on the creation of new technologies and markets that often disrupted existing industry incumbents, Roy Smith founded AgeCheq in 2013 after studying The Children’s Online Privacy Protection Act (COPPA) from a game publishing perspective. Roy recognized that COPPA forces game studios to do many things that they are not good at, such as parental verification and permission, and it was clear to him that someone needed to build a central service to aggregate these functions for all app developers.  With deep experience in gaming and app developer tools, Roy founded AgeCheq to meet this growing market need. As new privacy laws such as the EU GDPR and the EU-US "Privacy Shield" have emerged to impact game publishing, AgeCheq has expanded its technology to provide a 'one stop shop' for publishers that require compliance with numerous worldwide privacy laws.  

Roy has been in the consumer electronics industry since 1979 as an engineer, developer, marketer, and manager, leading companies to multimillion dollar revenue growth and multiple successful exits. An early disruptor in the personal computer industry, Roy co-founded Turtle Beach Systems in 1985, now the top U.S. provider of high quality immersive headphones for computer gaming. Turtle Beach is credited for bringing studio-quality sound to the PC, making it a viable platform for realistic games.

In 2006 Roy co-founded BroadClip, which in 2008 became FlyCast, the first successful radio streaming app for smartphones, with 4.5 million users and over 2,000 channels of content. In 2009 Roy founded appMobi as a mobile app development house. In 2010 appMobi was acquired by FlyCast as the company evolved to provide development tools for mobile apps as appMobi. Roy spearheaded branding and marketing efforts for appMobi, building the company to become the industry’s provider of HTML5 app and game development tools, attracting the attention of Intel, which acquired appMobi's tools division in February 2013.

Roy has participated on the board of directors for numerous startups, and cofounded WellspringFV, a tech startup incubator in 1998.



Member Blogs

A deep dive into the circumstances and motivations behind Google's $170M COPPA settlement and why they signal a new era in privacy concerns for game publishers

Posted by Roy Smith on Mon, 08 Jul 2019 10:35:00 EDT in Business/Marketing
GameDev privacy expert Roy Smith returns from a two year blogging hiatus to cover the rapidly changing world of global privacy regulations, enforcement actions, and how the "privacy tsunami" impacts game development going forward.

Posted by Roy Smith on Wed, 09 Aug 2017 10:17:00 EDT in Business/Marketing, Smartphone/Tablet
This week, surprising class action suits against Disney, Nickelodeon and Kiloo proved COPPA is not a dead issue, giving game publishers a preview what the post-GDPR world will really be like.

Posted by Roy Smith on Wed, 03 May 2017 09:40:00 EDT in Business/Marketing
The EU's new General Data Protection Regulation (known as GDPR) represents a "extinction level" disruption for all digital content providers, including game publishers. Yet the industry remains curiously in denial or out of touch about it.

Posted by Roy Smith on Thu, 06 Oct 2016 10:17:00 EDT in Business/Marketing, Serious, Indie, Smartphone/Tablet
Privacy is finally being taken seriously by governments and enforcement agencies. Game publishers need to make fundamental changes to their handling of private data now to avoid career-ending fines when GDPR enforcement begins in 2018.

Posted by Roy Smith on Mon, 01 Aug 2016 10:22:00 EDT in Business/Marketing
A lot of big changes have occurred in recent months related to privacy laws and mobile gaming, including GDPR, Brexit and Privacy Shield.

Roy Smith's Comments

Comment In: [Blog - 07/08/2019 - 10:35]

Just wanted to add that ...

Just wanted to add that today the ICO announced a 183M fine against British Airways for a data breach that occurred in September 2018. ICO has said there are a dozen or so cases that will be published over the summer as they are ready. The nasty enforcement of privacy ...

Comment In: [Blog - 08/09/2017 - 10:17]

For anyone interested in more ...

For anyone interested in more detail on the clever legal basis for these suits -

Comment In: [News - 08/08/2017 - 07:16]

I just posted a detailed ...

I just posted a detailed analysis of these class action suits and what they mean for game publishers . Big COPPA Class Action Suits Prove Privacy Tsunami is Coming.php

Comment In: [Blog - 10/06/2016 - 10:17]

The GDPR is a sweeping ...

The GDPR is a sweeping new privacy regime that affects every business that gathers personally identifiable information known as PII from customers. Any company with a website that gathers email addresses for marketing purposes or tracks user location for demographic purposes is subject to GDPR. Unlike COPPA, which really only ...

Comment In: [Blog - 03/04/2016 - 04:41]

Today the IAPP published an ...

Today the IAPP published an excellent summary of the high points of Privacy Shield , some light reading in case you wish to learn more than I had in the post. r n r n