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June 12, 2021
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Pascal Debroek's Blog


I am a long-time Player Experience professional who has worked at some of the hottest gaming startups Finland has to offer. With over a decade of experience in Customer Experience and having contributed to a multitude of titles, I aim to spark discussion and create a greater understanding of the importance of Player Experience in game development. Connect with me on LinkedIn!




Projects contributed to:

  • Hay Day (Supercell)
  • Clash of Clans (Supercell)
  • Boom Beach (Supercell)
  • Compass Point West (Next Games)
  • The Walking Dead No Man's Land (Next Games)
  • The Walking Dead Our World (Next Games)
  • Hatch Premium (Hatch Entertainment)
  • Hatch Kids (Hatch Entertainment)

My professional interests span from Customer Experience to Leadership and Company Culture. You can read up on the content I have created over at The PX Hub. I am also a Board Member at Helsinki Games Capital, a non-profit supporting our local ecosystem and a mentor at the Living Game Intelligence Network for the awesome CloverCreek Entertainment.


Member Blogs

Posted by Pascal Debroek on Wed, 05 May 2021 10:36:00 EDT in Business/Marketing
User Acquisition faces a more challenging time post-IDFA. Amidst the turmoil of Mega-MAU M&As, privacy changes and the uncertainty on re-targeting, studios may benefit from well-planned and executed Community and Retention Strategies.

Posted by Pascal Debroek on Tue, 23 Feb 2021 11:35:00 EST in Business/Marketing, Production
CRM software allows you to scale your Player Support operations with ease and efficiency. But how do you choose the right one? The following blog post aims to shed some light on how to improve the Player Experience by choosing the right tool for the job.

Posted by Pascal Debroek on Thu, 04 Feb 2021 11:02:00 EST in Business/Marketing
How do you build Player Support Operations for game studios? How do you set them up for success? What are the key components companies utilise to serve their audience's needs in customer service for games?

Posted by Pascal Debroek on Wed, 06 Jan 2021 10:14:00 EST in Business/Marketing
Video games are being played at record levels and spend on in-game content for children is on the rise. But what about accidental and unauthorised spending? Let’s take a look at how game studios can help prevent and improve handling these situations.

Posted by Pascal Debroek on Wed, 16 Dec 2020 11:07:00 EST in Business/Marketing, Social/Online
How smart use of Social Media and Community Management can slingshot your game from being a success to being a hit. Fall Guys: Ultimate Knockout took our social channels by storm and took home the award for Best Community Support at The Game Awards 2020.

Posted by Pascal Debroek on Mon, 07 Dec 2020 10:26:00 EST in Social/Online, Smartphone/Tablet, VR
COVID-19, social distancing, lockdowns. The pandemic has had an impact on the way we play games. But how has the genre of Location-Based Games been faring? Did the genre survive? Are people still chasing Pokémons or chasing dinosaurs?

Pascal Debroek's Comments

Comment In: [Blog - 01/06/2021 - 10:14]

That would indeed be a ...

That would indeed be a viable option. As platforms and app stores revisit the way accounts for minors work, exactly to alleviate unauthorised purchases, there is still a lot of parents who don 't know about these features.I would argue that in addition to such features, the platforms and studios ...

Comment In: [Blog - 11/24/2020 - 11:03]

This is so very true, ...

This is so very true, Jori Thanks for the write-up

Comment In: [Blog - 12/04/2020 - 04:45]

Thanks for the write-out, Rahul ...

Thanks for the write-out, Rahul This is so spot on and unfortunately forgotten so easily. I can completely vouch for the idea that young teams could benefit immensely from having mentors showing them the way to what truly makes a successful game.