Michael Wagner's Blog
Hey Everyone! My name is Michael Wagner, owner of Digital Disaster, a digital marketing consultancy company specializing in video games.
You can find more information on our website. I post research content and blogs that I have done through my own findings and experience.
Perfecting your store page is arguably the most important marketing activity you can focus on. Good store pages facilitate conversions (wish lists and buys), while bad pages render greatly hinder your marketing efforts.
Market research is the foundation of all product/service creation. While feeling needlessly time consuming, it's an investment that facilitates your advertising, social media, and content creation activities.
Over half of all games never make their money back. In this over-saturated market, even good games fail. Proper marketing increases your chances of success, yet many devs lack that knowledge. Let's change that.
Part 2 focuses on the PC market, especially the use of the Steam backdoor. Find out how game devs from around the world have found success in the Chinese market by localizing their game in unique ways that you can use today.
In 2021, China is the largest video game market in the world, yet, due to cultural and government barriers, is one of most difficult. This article evaluates how several indie devs have localized their game for China.
Michael Wagner's Comments
[Blog - 02/02/2021 - 10:49]
I agree It 's incredibly ...
I agree It 's incredibly effective, but definitely not perfect. But considering if you 're launching on Steam, I wanted to cover things that an individual dev can do to help themselves out. But again, Steam has done wonders in their own regard