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Michael Wagner's Blog


Hey Everyone! My name is Michael Wagner, owner of Digital Disaster,  a digital marketing consultancy company specializing in video games. 

You can find more information on our website. I post research content and blogs that I have done through my own findings and experience.


Member Blogs

Posted by Michael Wagner on Mon, 03 May 2021 07:46:00 EDT in Business/Marketing
Perfecting your store page is arguably the most important marketing activity you can focus on. Good store pages facilitate conversions (wish lists and buys), while bad pages render greatly hinder your marketing efforts.

Posted by Michael Wagner on Tue, 06 Apr 2021 11:08:00 EDT in Business/Marketing, Serious, Indie
Market research is the foundation of all product/service creation. While feeling needlessly time consuming, it's an investment that facilitates your advertising, social media, and content creation activities.

Posted by Michael Wagner on Tue, 02 Mar 2021 11:40:00 EST in Business/Marketing, Serious, Indie, Social/Online
Over half of all games never make their money back. In this over-saturated market, even good games fail. Proper marketing increases your chances of success, yet many devs lack that knowledge. Let's change that.

Posted by Michael Wagner on Tue, 02 Feb 2021 10:49:00 EST in Business/Marketing, Console/PC, Indie
Part 2 focuses on the PC market, especially the use of the Steam backdoor. Find out how game devs from around the world have found success in the Chinese market by localizing their game in unique ways that you can use today.

Posted by Michael Wagner on Tue, 19 Jan 2021 10:30:00 EST in Business/Marketing, Indie
In 2021, China is the largest video game market in the world, yet, due to cultural and government barriers, is one of most difficult. This article evaluates how several indie devs have localized their game for China.

Michael Wagner's Comments

Comment In: [Blog - 02/02/2021 - 10:49]

I agree It 's incredibly ...

I agree It 's incredibly effective, but definitely not perfect. But considering if you 're launching on Steam, I wanted to cover things that an individual dev can do to help themselves out. But again, Steam has done wonders in their own regard