Michael Moran's Blog
Oh. Hi there.
Michael Moran here. I head up marketing over at UserWise, a new liveops platform.
I create content and tools that helps solve problems for game designers, product managers, and the like. One of my superpowers is to use real-world marketing and psychology to help games grow.
Interests:
- Design
- Star Gazing
- Not working out
- Playing pretend kitten with my sons
Reach out on Linkedin.
Member Blogs
Posted by
Michael Moran
on Wed, 10 Feb 2021 11:03:00 EST
in
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Production,
Smartphone/Tablet
We're breaking down the foundation of every successful LiveOps strategy: its content. What it is, how to use it, what it can do for your game.
Posted by
Michael Moran
on Thu, 21 Jan 2021 11:07:00 EST
in
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Production,
Smartphone/Tablet
The world of games today is unlike anything we’ve ever seen. Fast-moving. Boundary-pushing. Exploding with new features, new abilities, and new methods for keeping players engaged. Are you keeping up? The difference between a yes and no answer is simple
Posted by
Michael Moran
on Mon, 14 Dec 2020 02:01:00 EST
in
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Production,
Smartphone/Tablet
When our brains process something as complex as a video game, there’s a lot going on. Understanding the role that psychology plays within the science of game development is crucial to creating memorable and engaging games.
Posted by
Michael Moran
on Thu, 19 Nov 2020 02:33:00 EST
in
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Production,
Smartphone/Tablet
So you want your users buying. You want your game economy functioning like a well-oiled machine, and you want your profits flying so high that when they look down, all they see is sky.
Guess what? It’s possible.Â
Posted by
Michael Moran
on Tue, 10 Nov 2020 04:34:00 EST
in
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Smartphone/Tablet,
Business/Marketing,
Design,
Production,
Smartphone/Tablet
Draw on the principles of human psychology to create irresistible in-game offers. Learn the fundamentals of what makes an offer attractive, crucial, sexy -- and then learn when to tease it, when to promote it, and when to take it all away.
