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February 25, 2021
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Michael Moran's Blog


Oh. Hi there.

Michael Moran here. I head up marketing over at UserWise, a new liveops platform. 

I create content and tools that helps solve problems for game designers, product managers, and the like. One of my superpowers is to use real-world marketing and psychology to help games grow.


  • Design
  • Star Gazing
  • Not working out
  • Playing pretend kitten with my sons

Reach out on Linkedin.


Member Blogs

We're breaking down the foundation of every successful LiveOps strategy: its content. What it is, how to use it, what it can do for your game.

The world of games today is unlike anything we’ve ever seen. Fast-moving. Boundary-pushing. Exploding with new features, new abilities, and new methods for keeping players engaged. Are you keeping up? The difference between a yes and no answer is simple

When our brains process something as complex as a video game, there’s a lot going on. Understanding the role that psychology plays within the science of game development is crucial to creating memorable and engaging games.

So you want your users buying. You want your game economy functioning like a well-oiled machine, and you want your profits flying so high that when they look down, all they see is sky. Guess what? It’s possible. 

Draw on the principles of human psychology to create irresistible in-game offers. Learn the fundamentals of what makes an offer attractive, crucial, sexy -- and then learn when to tease it, when to promote it, and when to take it all away.