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December 2, 2020
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Louise Shorthouse's Blog   Expert Blogs


I am a games industry analyst at Omdia (previously IHS Markit), focusing on the mobile, PC online and e-sports sectors. Using the latest data, I post regular insights into the mobile games market and broader games scene!

I previously worked in online biz dev at Square Enix, and I have a PhD in Education where I researched informal learning in MMORPGs.

Follow me on Twitter: @adloquia


Expert Blogs

Posted by Louise Shorthouse on Tue, 15 Sep 2020 11:09:00 EDT in Business/Marketing, Smartphone/Tablet
On September 11, Apple issued newly revised App Store guidelines allowing game streaming services such as xCloud and Stadia to run on iOS devices, seemingly paving the way for cloud gaming after a period of actively blocking gaming subscription services.

Posted by Louise Shorthouse on Fri, 04 Sep 2020 11:13:00 EDT in Business/Marketing, Smartphone/Tablet
Players will look to Free Fire, Call of Duty Mobile to fill the void created by the app ban.

Posted by Louise Shorthouse on Thu, 13 Aug 2020 10:21:00 EDT in Business/Marketing, Smartphone/Tablet
After the free trial of Stadia Pro was introduced, daily downloads of the app increased by 1700%. This illustrates the importance of lowering the entry barrier for new services.

Posted by Louise Shorthouse on Mon, 29 Jun 2020 11:14:00 EDT in Business/Marketing, Social/Online
Microsoft is sunsetting its streaming platform Mixer and transitioning its streamers and audience to Facebook Gaming as part of a new partnership. Mixer was primarily a springboard for xCloud, and this focus contributed to its dismantling.

Posted by Louise Shorthouse on Mon, 01 Jun 2020 10:22:00 EDT in Business/Marketing, Console/PC
The decision not to seize upon the marketing capital and capacity of Amazon and Twitch means that the conversation around Crucible never really began. It may be a slow-burner, but it remains to be seen whether that will be enough.

Posted by Louise Shorthouse on Tue, 19 May 2020 11:44:00 EDT in Business/Marketing, Smartphone/Tablet
In March, Nintendo’s Animal Crossing: Pocket Camp (ACPC) saw its best month for global downloads since its launch in 2017, at 2.7 million across Apple App Store and Google Play Store - growth of 458%.