Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 12, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Louise Shorthouse's Blog   Expert Blogs

 

I am a games research analyst at IHS Markit, covering the mobile, PC online and e-sports sectors. Using the latest data, I post regular insights into the mobile games market!

I previously worked in online biz dev at Square Enix, and I have a PhD in Education where I researched informal learning in online games.

Follow me on Twitter: @adloquia

 

Expert Blogs

Posted by Louise Shorthouse on Wed, 06 Nov 2019 10:16:00 EST in Smartphone/Tablet
Following its strongest quarter in Q2, the mobile battle royale segment outside of mainland China is showing signs of weariness.


Posted by Louise Shorthouse on Fri, 13 Sep 2019 11:03:00 EDT in Business/Marketing, Production, Smartphone/Tablet
NetEase has found success in Japan with a handful of carefully tailored, stand-out mobile titles, but Chinese competitor Tencent is instead focusing its efforts on emerging territories.


In catering to the needs of those who don’t have the budget or hardware capacity to play the non-lite versions of PUBG, Tencent and PUBG Corp. are laying the foundations for a strong audience rapport moving forward.