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May 14, 2021
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Lisa Hanson's Blog   Expert Blogs


Lisa Hanson is founder and managing director of Niko Partners, the leading provider of market intelligence and custom research services about the games industry in Asia. Since 2003 the company has provided critical strategic information to the world’s leading game publishers, developers, hardware makers, game service providers, institutional investors, trade associations and policy makers. Lisa has a deep understanding of the Chinese games market as that has been the focus of her business for 11 years, and she has spent years building our understanding and analyzing the Southeast Asian market and conducting custom research throughout all of Asia using her local perspective and contacts.


Expert Blogs

China is the largest games market in the world but has been hit by a temporary game approval freeze that has limited the number of new games being released this year. New regulations may also be introduced that could lead to fewer games being approved.

On August 30th, China's Ministry of Education issued a notice aimed at preventing myopia among minors. The notice was issued because the increase in gaming and internet may be leading to higher rates of myopia. This may have a significant impact on games.

The WeChat Mini Games platform is a hot topic. The platform is an extension of Tencent’s gaming business, particularly the Mini Programs platform, designed to target the casual mobile gamer.

The gaming trend that cannot be ignored is the global success of Battle Royale games. Not to be left behind, Tencent and NetEase recently unveiled plans to compete in this segment.

Niko Partners offers you our Top 15 predictions about the 2017 digital games industry in the markets we cover: Mainland China, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

It’s no secret that Chinese gamers prefer Free-to-Play (F2P) online titles. That being said, we at Niko Partners have noticed a growing contingent of gamers who are willing to spend on paid games on services like Steam and Tencent's Game Platform.

Lisa Hanson's Comments

Comment In: [News - 05/02/2013 - 12:20]

Hi - yep we can ...

Hi - yep we can 't divulge all the key goodies in the report for free Regarding females, we estimate that about 40 of gamers in China are female, but many are only playing the casual type of games. Of the hardcore games, it is more like 20 female. I ...