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Lei Zhang's Blog


Lei Zhang is the U.S. General Manager of CocoaChina, an international mobile game developer based in China. Lei runs all aspects of U.S. operations for CocoaChina, including establishing developer partnerships and managing game localization.

CocoaChina/Chukong offers full service localization and publishing to North American developers, as well as builds their own titles for the Chinese and North American markets. Its flagship Fishing Joy franchise currently generates more than $6.28 million in monthly revenue.

For updates on the company and the mobile landscape in China, follow @CocoaChina on Twitter.


Member Blogs

Posted by Lei Zhang on Mon, 04 May 2015 01:51:00 EDT in Design, Smartphone/Tablet, Business/Marketing, Production
Through the use of Testin Crash Analytics, DeNA China saw their crash rate drop and their the app rating increase.

Posted by Lei Zhang on Tue, 30 Apr 2013 02:37:00 EDT in Design, Smartphone/Tablet, Business/Marketing, Production
Do you know how to build your games to Go East? Lei Zhang, ChocoaChina's US General Manager, lays out the things you need to know to succeed.