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September 21, 2019
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Jennifer Cho's Blog

 

I am currently the Director of Account Management, Developer Relations at Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers. Before that I was the founder and COO at Vengine, a mobile hiring startup. I've been with global tech companies focusing on new business development and marketing strategy, working at Sony’s PlayStation(R)Network, Korea’s gaming giant NCSoft, and more. I graduated from Stanford with a B.A. in Communication and Creative Writing.

 

Member Blogs

Posted by Jennifer Cho on Wed, 18 Jul 2018 10:10:00 EDT in Business/Marketing, Smartphone/Tablet
Most app developers give their users a personalized monetization experience based on whether they're a spender or a non-spender. But those segments can be very limiting. Here are four new user segments to help drive better engagement an monetization.