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March 20, 2019
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David Edery's Blog   Expert Blogs


David Edery is the CEO of Spry Fox, an independent developer of games such as Triple Town, Steambirds, and Realm of the Mad God.

Previously, David was worldwide games portfolio manager for Microsoft's Xbox LIVE service, where he was responsible for content strategy and selecting the games that would be distributed by the XBLA platform.

David also co-authored a book in 2008, titled: "Changing the Game: How Video Games are Transforming the Future of Business." Changing the Game explores the ways that games can be employed by businesses for serious purposes.



Expert Blogs

Posted by David Edery on Tue, 25 Sep 2018 11:46:00 EDT in Business/Marketing, Design, Production
A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that would actually be educational, but also competitive in the crowded mobile marketplace.

Posted by David Edery on Tue, 01 Oct 2013 08:18:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
Making a F2P game? Or any game that will have a service-based component? Looking for a publisher of said game? Here are three things you should make sure you've thought about before signing that deal.

David Edery's Comments

Comment In: [News - 09/11/2014 - 04:32]

The full 35 page skype ...

The full 35 page skype devlog that is referenced in Joystiq 's post can be found here:

Comment In: [News - 10/22/2013 - 08:20]

Thanks Aaron In general, our ...

Thanks Aaron In general, our opinion is that the best F2P games are not pay-to-win. Games like League of Legends and Realm of the Mad God, which we co-developed prior to its sale to Kabam are good examples of how you can make a fun and very profitable game without ...

Comment In: [Blog - 10/01/2013 - 08:18]

Realm of the Mad God ...

Realm of the Mad God was actually sold to Kabam as was the co-creator of the game, Wild Shadow Studios. In other words, it was an acquisition, not a publishing deal.

Comment In: [News - 07/18/2012 - 08:57]

So many of these comments ...

So many of these comments seem to revolve around the idea that f2p encourages evil practices. It 's hard for me to sympathize with that. We are absolutely surrounded by tempting things that are bad for us. Cigarettes. Fast food. The temptation to lie. The temptation to cheat. If your ...

Comment In: [News - 12/15/2010 - 11:20]

Ron, please refer to Andy's ...

Ron, please refer to Andy's own blog, where he points out that Daniel Cook not only did the art for the original Steambirds but was also integral to the design of the game. Daniel is half of Spry Fox.

Comment In: [News - 09/15/2010 - 05:10]

Read the full post. :- ...

Read the full post. :- The flash gaming market represents an enormous opportunity. There are whole genres that lack more than a handful if even that of really good, well-monetized games. Only certain subsegments of the market i.e. farming games are particularly saturated.