Daniel Camilo's Blog
Senior Marketing Specialist living and working in China since 2008.
Business developer for a Game Publishing company in Shenzhen.
Videogames and the gaming industry are my life!
A year ago I wrote about how Activision was heavily invested in porting its biggest franchises to mobile, way beyond Call Of Duty. Now, the company's COO Daniel Alegre explicitly confirmed that strategy.
But what changed in the mobile market since then?
Marketing from both Sony and Microsoft want you to believe 4K/60fps will be the continuous standard for this next generation. However, once we get past all the cross-gen launch titles, expect a lot of performance diversity.
While the PS5 and Xbox Series X/S don't have an official release date in China, the consoles will be easily available to Chinese consumers all over the country, and local pre-orders are happening already.
The PS5 will outsell the Xbox by at least 4-to-1 at launch. I believe gamers are eager for new hardware, have the means to buy it, and the PS5 will be the first choice coming this fall.
China recently approved 28 imported games to be released in the country. 24 are for mobile. And some of the select few are quite surprising. Let's take a look at the impact for developers, publishers, and gamers.
China Joy, the biggest gaming-related event in the world, and this year, the only major one to actually happen in its physical form. And yet, most Western gaming media insists on ignoring the event. Why?
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[Blog - 09/13/2019 - 11:03]