Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Chui Chui Tan's Blog


Chui Chui is Director of Beyō Global, helping companies and business to understand how their international customers experience and perceive their products and services. 

If you're interested in chat more about how to know about your players in different countries, and how to design and adapt your games for them, feel free to get in touch: [email protected]


Member Blogs

Posted by Chui Chui Tan on Tue, 31 Mar 2020 12:44:00 EDT in
This article introduces the Three Levels of Culturalisation model to demonstrate why knowing your global players and their context is critical to the success of games studios.