Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Christy Taylor's Blog   Expert Blogs


Christy heads up Fyber's monetization and growth team globally. She and her team are focused on helping Fyber's publishers make more money from the Fyber platform.  Prior to Fyber, Christy worked at Tapjoy, where she managed key publisher and advertiser accounts. She majored in Philosophy at Stanford, is married to a professional philosopher, and likes to fuel the app economy in her spare time by spending too much money on mobile games. Follow us @fyber.



Expert Blogs

Posted by Christy Taylor on Mon, 07 Mar 2016 05:43:00 EST in Business/Marketing, Indie, Smartphone/Tablet
Color Switch has topped the charts - proving that small teams can make big mobile hits. With 30 million downloads and counting, the Color Switch team shares four tips for indie developers that want to generate real revenue from their free-to-play games.

Posted by Christy Taylor on Thu, 11 Feb 2016 02:00:00 EST in Business/Marketing, Smartphone/Tablet
Choosing which kinds of ads to allow in your freemium game is almost as important as choosing whether to run ads at all. Blacklisting - or forbidding ads from competitive games - is a common tactic. But as Storm8 learned, it's not always the right one.