This study is focused on games and how they affect the modern marketing strategies.
An interesting idea to drive car sales
Hire the right people for your game projects, fast!
How newsgames can generate strong emotional reactions
An overview of what to expect when launching branded games
A simple, feeling-out process to search for artists
Analyzing the trends of feature phone games, vs smartphone games
An overview of the gamedev scene in Malaysia
You're an executive at a Fortune 500 company. It's 2 weeks before launch of the long anticipated digital marketing campaign. You worked 8 months on the project, with little sleep.
Now the CEO says, "I think we need a game to spice things up!". Why? Why
The all important money question