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07/11/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Keen Software’s sandbox space game to be first game in YouTube sensations’ YogDiscovery program

July 11, 2014: Yogscast, home of the UK’s most-watched YouTube channels, today announced a partnership with Keen Software for their voxel-based sandbox game, Space Engineers.

The partnership will see the Yogscast broadcast a series of videos on their channels, including YOGSCAST Lewis & Simon, which has 7m subscribers, in July and create Yogscast-branded items for the game to be available on Steam Workshop.

This marks the first step in the company’s new ‘YogDiscovery’ program, which introduces Yognau(gh)ts - fans of the Yogscast - to great new games while giving developers a chance to reach a big and engaged audience of gamers.

Yogscast will take a small share of the sales revenue during July as part of the deal. Keen Software will have no editorial influence on any content broadcast on Yogscast channels.

Yogscast CEO Mark Turpin said: “We’re really excited to be working with Keen Software on Space Engineers. YogDiscovery is all about finding the best new games that we love and putting them in front of our audience who we think will love them too.”

“The sandbox, voxel nature of the title makes it the perfect fit for our content creators and audience. We’ve also taken advantage of Space Engineers tools and community sharing to make our in-game environment available for all to enjoy.”

“By having an interest in the game we’re able to dedicate the additional time and resources necessary to bring the game to life for our fans.”

--ENDS--

Links

Yogscast website: http://www.yogscast.com/

Space Engineers: http://www.spaceengineersgame.com/

Steam Workshop: http://steamcommunity.com/sharedfiles/filedetails/?id=284470874

About The Yogscast

Described by the BBC as 'The UK's kings of YouTube', The Yogscast is a family of talented and entertaining YouTube creators committed to bringing the best in gaming entertainment to the world. Originally launched in 2008 as a way for Lewis to share Simon with the world, the Yogscast started as a boss guide to World of Warcraft, became a #1 ranked podcast and then a YouTube channel in 2010. It was the first ever UK channel to hit 1bn video views, now has more than 6.5m subscribers and is the most watched channel in the UK. The Yogscast family is made up of 20 channels with more than 20m subscribers and over 130m video views a month.

Contacts:

CEO: Mark Turpin, mark@yogscast.com

General Manager: Rich Keith, rich@yogscast.com