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Press Releases
  Transformers Universe Launches Founders Program
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04/30/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

CAMBRIDGE - April 30, 2014 -  Jagex Games Studio, makers of the multi-award winning fantasy MMORPG  RuneScape, and global toy and games company Hasbro Inc., today announced the launch of the  TRANSFORMERS Universe Founders program, giving TRANSFORMERS fans a chance to be immortalized in the Founders Honor Roll, reap in-game rewards and currency ('relics'), the opportunity to secure a strictly special edition  TRANSFORMERS Universe figurine, as well as other high-value extras.

There are four available packs on offer to players -- bronze, silver, gold and cybernite -- and all Founders will be immortalized in the Founders Honor Roll. The packs themselves are competitively priced, with full details now available at http://www.transformersuniverse.com/founders-pack, and offer players scalable value-added extras.

The extras are fully dependent on the pack purchased, but will range from equipment bundles, warrior upgrades and in-game tools, through to exclusive warriors and body kits. Founders will also be awarded in-game currency, season passes, free access to timed-exclusive warriors at launch and other in-game bonuses. For those Founders taking advantage of the top level cybernite pack they will receive a 50cm tall  TRANSFORMERS Universe figurine that has been specially commissioned for the game, with a very limited worldwide run.

All Founders packs, of varying levels of value and content, are priced accordingly and are available for purchase today, Wednesday, April 30, guaranteeing all Founders a place on the Founders Honor Roll along with an exclusive Founders forum avatar immediately on purchase. 

Full details, including pricing, can be found at  www.transformersuniverse.com/founders-pack. To check out the new trailer, click here:  https://www.youtube.com/embed/eMvizZEMIpc. To download assets, go  here

About Jagex

Starting in 2001 with their flagship free-to-play adventure game, RuneScape, Jagex has created a long-standing reputation for crafting the world's best online games services. Today they stand as the UK's largest independent games developers and publishers. With over 40 titles published to date, Jagex prides itself on developing and publishing hugely popular, accessible, free-to-play online games for millions of players globally. For more information please visit  www.Jagex.com.

About  Transformers Universe

The TRANSFORMERS brand from Hasbro, Inc. has been at the centre of childhoods for the last 30 years amassing legions of fans around the world. Developed by Jagex,  Transformers Universe is a 3rd person, action, browser based MMO that will be launching in 2014. To find out more about the game and to sign-up for BETA access visit; www.transformersuniverse.com.

About Hasbro Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at  www.hasbro.com.