[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
GAME launches pheromone fuelled his ‘n’ hers
underwear to entice loved-ones away from the clutches of their
One in four British gamers hope to sneak off for a
‘console quickie’ on Valentine’s Day
Limited edition underwear is available from GAME
th February, 2014:
The candles are lit, Barry White is playing and the champagne is
on ice, but one half of the happy couple has gone for a quick
gaming session that can last for hours without an intervention.
Now the perfect Valentine’s accessory has been created by
retailer GAME for gaming widows and widowers –
GAME On undies - a range of pheromone fuelled underwear to
help them tempt their loved ones back into the bedroom.
According to new research by GAME, this Valentine’s Day
one in four gamers (23%) admit they will be tempted to slip away
for a ‘console quickie’ – unable to resist the
urge of a few snatched moments of Call of Duty or Grand Theft Auto
V behind their partner’s back.
And the girls are getting in on the action too - the guilty
secret applies just as much to women (19%) as it does to men
(26%). Similarly a quarter of gamers (24%) admit that their
partner has accused them of paying more attention to their console
than to them.
That’s why GAME has decided to take the unprecedented step
of calling gamers to go easy on the gaming for one night of the
year. To help the cause, it has launched the limited-edition
underwear for partners who want to have their own buttons
Ailsa McKnight, Marketing Director GAME Retail Ltd,
“We understand and share our customers’ passion and
commitment for gaming but we want to do our bit for harmony on
th. Many of us can get easily distracted by our consoles
– even on Valentine’s Day.
“It can be tempting to dip into a game for a few minutes,
lose track of time while the dinner is on the table and then get
caught in the act. Hopefully the GAME On range of undies can be a
more welcome distraction to help bring couples
With Londoners (27%) the most likely to two-time their partners
by gaming on Valentine’s Day, a limited number of the cheeky
undies will be available at the GAME Stratford store this
week. Head in store for more details.