[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Sadly, drug and alcohol abuse,
antisocial behaviour, violence and crime seem to be an ever present
menace in our communities, and the problems only seems to be
getting worse. Highlighting issues such as these is of paramount
importance to the React initiative, and through education and
awareness, we aim to help reduce this worrying trend. After all,
the children of today could be the criminals of tomorrow.
Official Home Office statistics show that the UK illicit drug
market is estimated to be worth between $4 billion and £6.6
billion, and Class A drug use generates an estimated £15.4
billion in crime and health costs each year, of which 99% is
accounted for by problem drug users. Between a third and a half of
all theft and burglary is estimated to be drug related. Worrying
figures indeed, and a problem that is most effectively solved
through education at a grass-roots level.
How React helps...
The React initiative aims to raise awareness of these and other
issues relating to public safety in the form of a printed journal
that is distributed nationally to educational establishments,
public awareness groups and support groups for the emergency
services. It is also sent directly to individual police forces,
ambulance and fire services, for onward distribution. Although
React is a national initiative, the publication is regionalised
specifically for each area of the nation, to ensure that sponsors
receive the maximum thank you for their support.