[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
FOR IMMEDIATE RELEASE
Cambridge, UK – January 23, 2013 –
Geomerics, the leading lighting technology company in the video
game industry, today announced that it has opened up a new office
in Vancouver, Canada. Opening this office puts Geomerics closer to
the growing US and Canadian market for its lighting technology for
video games, Enlighten; and in particular, it ensures timezone
support for Geomerics’ rapidly expanding North
American customer list.
VP Sales Rob Precious commented: “When we looked at
locations for a new office to support US and Canadian customers,
Vancouver quickly emerged as the natural choice. We already have a
number of customers with studios in Vancouver, including Electronic
Arts, and it’s an important and natural hub of development
talent for the video games industry. Combined with our Cambridge
headquarters and Seoul office, it enables us to offer instant
support around the clock to all parts of the globe.”
“The authorities in Vancouver continue to be exceptionally
friendly and helpful, and have really worked hard to minimise the
paperwork in setting up our new office,” continued
Precious.
“We are extremely pleased that the award-winning
technology company, Geomerics, has chosen to open their North
American office here in Vancouver,” said Joan Elangovan,
Acting CEO at the Vancouver Economic Commission.
“Geomerics’ decision to set up their office in this
city is seen as a vote of confidence for Vancouver’s
transitioning gaming industry and we look forward to welcoming
them to the community.”
Geomerics CEO Gary Lewis added: “Opening up a Vancouver
office demonstrates our commitment to growing the customer base for
our lighting technology, Enlighten, as we start to enter a new
generation for games. With the number of video game platforms
expanding dramatically, the need for high-quality middleware has
never been greater. 2012 was a year of solid growth for us, and we
are looking forward to a hugely exciting 2013.”
For more information on Geomerics and Enlighten, visit:
www.geomerics.com.
About Geomerics
Geomerics delivers cutting-edge graphics technology to customers
in the games and entertainment industries. Geomerics' Enlighten
technology is behind the lighting in best-selling titles including
Battlefield 3, Medal of Honor: Warfighter, Need for Speed: The Run,
Eve Online and Quantum Conundrum. Enlighten has been licensed by
many of the top developers in the industry, including EA DICE, EA
Bioware, Take 2, CCP and Square Enix.
Geomerics has developed a reputation for the excellence of both
its technology and its support. We work in partnership with many of
the leading companies in the games industry and our global customer
base includes the USA, Canada, Western and Eastern Europe, Japan
and Korea. Visit
www.geomerics.com for more information.
About Enlighten
Enlighten's revolutionary technology brings global illumination
to real-time gaming. For the first time, all aspects of lighting
can be updated in real time, in game, on today's consoles. Instant
feedback opens up new worlds of creative possibilities for gamers
and artists alike.
Enlighten offers enormous flexibility and we work in partnership
with developers to ensure that the lighting in their game is tuned
to the director’s creative vision.
The Enlighten runtime is available for Xbox 360™,
PlayStation®3, Windows PC, PlayStation Vita®, Wii U™,
Mac, Android and iOS. Our authoring and baking tools run on Windows
PC and the results can be used in game on any platform.
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