[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
The award-winning videogames education festival, Games
Britannia, returns for 2013 and will officially launch on 23 and 24
January with a 24-hour marathon of game development events and
The launch event at Sheffield Hallam University will bring
together schoolchildren, students, teachers, university academics
and games industry leaders for a preview of the festival in
The event will also launch a game designed by children from All
Saints Catholic High School during the 2012 festival, and developed
by Sheffield Hallam students in the University's studio, Steel
Minions. The game will be released on the IndieCity app store, and
all proceeds will be donated to charity Special Effect.
Festival director and Sheffield Hallam lecturer, Dr Jake
Habgood, said: "We're very pleased to announce the launch of Games
Britannia 2013. Getting children creating with computers is what
the festival is all about, and I hope that having the chance of
getting their own ideas made into a game will inspire lots of
schools to take part."
SUMO-Digital's creative director Sean Millard will announce
SUMO’s backing for the festival, and will unveil some of the
exciting activities lined up for Games Britannia this year.
During the launch event, game development students from
Sheffield Hallam will take part in a 'game jam' competition to
create a Windows 8 game in just 24 hours. Experts from Microsoft
will be there to judge the students’ games.
Educators from across the region will attend an exclusive event
on game design, and be the first to obtain details of the 2013 game
design competition, which could see their school releasing their
own videogame in 2014.
YoYo games will also provide teachers with free Game Maker
software licences for their schools.
The launch will conclude with a gathering of the local games
industry for a Game Republic meeting at Hallam on Windows 8 game
development delivered by Lee Stott of Microsoft. Lee will announce
the winner of the game jam in front of an industry audience.
The 2012 festival was named 'Best university / educational
initiative' at the national TIGA Games Industry Awards in November
Games Britannia takes place at Sheffield Hallam University from
10 to 14 June 2013. For more information on Games Britannia, and to
register interest, visit
Notes for editors:
Media are welcome to attend the launch event on Wednesday 23
January, but the Game Republic event on Thursday 24 January is
strictly for game developers.
For press information contact: Joe on 0114 225
2074 or email
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