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  Digital Game Distribution Launch Powered by Traits
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


18 December, 2012

Shiny Loot, LLC


Trait based, indie focused, minimal DRM distribution service scheduled for soft launch 28 January 2013:

Austin, Texas, December 18, 2012 — Shiny Loot, an Austin based digital distribution site offers a new alternative to finding, researching, and purchasing games. In addition to the typical genres and settings, games at Shiny Loot list up to four unique traits from nearly a hundred options. These traits, along with genres and settings, can be searched, cross-referenced, and filtered to find exactly the type of game desired.

To complement a customer centric approach built around filters and traits, Shiny Loot provides a marketplace with minimal DRM. Outside of simple key validation, no other DRM is set to accompany titles found on Shiny Loot. Publishers with a strong commitment to that mentality, many of which are independent developers, are the core of Shiny Loot's launch base.

The company will undergo a closed registration beta test on January 28, 2013. The site will be fully functional, including purchase, but limited by access codes distributed through specific partners.

For questions, additional information, or partnership inquiries contact

Summary of Shiny Loot's key features:

·         Indie focused gaming marketplace

·         Unique trait system

·         Powerful search filters

·         Anti obtrusive and/or excessive DRM

·         User reviews

·         One currency pricing

Starting development in 2012, Shiny Loot was founded as the solution to a growing number of high quality, independently developed games falling under the radar. Customers to which these games are targeted often must rely on pure chance to find them. The trait system solves this problem by bridging these two together with a powerful filter and search system.

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