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Press Releases
  Epic Games’ Official Store Opens Its Doors
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12/18/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

CARY, N.C. (December 18, 2012) – Epic Games, Inc. announces the launch of its official online store, where fans can get their hands on specially designed merchandise and apparel based on the company’s renowned brands and characters. Collectible items at Epic’s store, located at http://www.epicgamesstore.com/, are exclusive and cannot be purchased anywhere else.

Epic gear and goods may be ordered now with expedited shipping to arrive in time for holiday gifting. Notable mentions include “Gears of War” clothing and artwork, new t-shirts based on “Infinity Blade,” “Unreal Tournament,” “Jazz Jackrabbit” and Unreal Engine, as well as Epic Gamer apparel. Of course, the introductory collection wouldn’t be complete without a t-shirt dedicated to Epic’s Impossible Studios, which comes emblazoned with the Internet-approved Impossibear mascot.

“We’re excited to launch Epic’s official store and provide our loyal fans apparel and merchandise that they can’t find anywhere else,” said Kendall Boyd, Epic’s director of marketing, worldwide studios. “Our hope is to grow our brand via channels such as the Epic Store and celebrate all of our terrific intellectual properties with the community.”

The Epic Store will be continually upgraded and expanded, with many more surprises planned for fans in the coming weeks and months.

About Epic Games

Established in 1991, Epic Games, Inc. develops cutting-edge games and cross-platform game engine technology. The company is responsible for the bestselling “Unreal” series of games, the blockbuster “Gears of War” franchise and the groundbreaking “Infinity Blade” line of mobile games. Epic’s award-winning Unreal Engine technology has won dozens of awards and is available for licensing. Epic is continually recruiting top talent for its studios located in North Carolina, Washington, Utah, Maryland, Poland, Korea and Japan. Additional information about Epic can be obtained at http://www.epicgames.com and follow @EpicGames.

Epic, Epic Games, Gears of War, Infinity Blade, Unreal, Unreal Engine, UE3, UE4 and Unreal Tournament are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners. All rights reserved.

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PRESS CONTACTS:

Dana Cowley

Senior Public Relations Manager

dana.cowley@epicgames.com

Wes Phillips

Public Relations Manager

wes.phillips@epicgames.com