[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
LOS ANGELES - Dec. 18, 2012 - SGN, a leading
developer of cross-platform social and mobile games, today
announced the official launch of MasterKey, a proprietary
technology that speeds development of cross-platform titles.
Created as part of a company-wide strategy to streamline
SGN’s development process, MasterKey significantly reduces
the time, effort, and cost required to publish a game across
Facebook, iOS and Android. The innovative process has already
proven successful in a number of SGN’s hit games, including
Panda Jam and
Bingo Blingo.
“Consumers want to be able to play our games on every
device and platform, so it’s a top priority for SGN to
execute a cross-platform strategy effectively,” said Chris
DeWolfe, CEO and co-founder of SGN. “MasterKey enables
us to do so efficiently while creating multiple revenue streams for
each game we develop.”
With the new technology, games are developed using industry
standard technologies before undergoing a process that cuts
conversion time by up to 80%, compared to the traditional process
of completely re-coding for an additional platform. Multiplied by
the number of distribution platforms, the advantage afforded by
MasterKey becomes even more significant. Currently used for
internal development, SGN plans to make this technology available
soon to third-party developed games published through its
network.
About SGN
SGN connects people around the world through great games. As a
top developer and publisher of cross-platform games on Facebook,
iOS, and Android, SGN lays claim to hit titles such as
Fluff Friends Rescue
,
Jewels of the Amazon
,
Bingo Blingo
,
Skies of Glory
,
MindJolt
, and
Panda Jam
. The company is led by co-founder and CEO, Chris DeWolfe,
one of the original founders of MySpace.
SGN games have been installed over 200 million times on leading
mobile and social platforms, making it one of the largest
cross-platform gaming companies in the world. Based in Los Angeles,
SGN is backed by Austin Ventures, with studios in Buenos Aires and
San Francisco. For more information, please visit
www.sgn.com.
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